Green House unified Topo Chico’s retail, on-prem, and experiential efforts, delivering consistent execution and scaled brand presence.
The Opportunity
With new products launching fast and national buzz building, Topo Chico had attention—but no alignment. Disconnected field execution, missed trial moments, and inconsistent retail pull-through were slowing momentum at the most critical stage of growth.
The Solution
- We didn’t just build a program. We built the system.
- Unified retail, on-prem, and experiential under one strategy, one voice
- Rolled out toolkits, trainings, and KPIs across all field functions
- Activated thousands of stores, menus, and sampling drops—coordinated to the week
- Embedded brand energy into festivals, influencer kits, and community events
- Used Thrive to see what was working, and scale it fast
Every touchpoint mattered. So we hit them all.
The Results
- 24K+ retail visits, 522K+ cases moved
- 13.5K+ on-prem visits, 7.4K+ menu placements
- 2M+ samples in-market
- $475K saved through smart, in-kind execution
- 1.8K+ influencer and partner activations
- Stronger collaboration across bottlers, sales, and marketing
Topo didn’t just scale. It locked in.