Fox Agency

Fox Agency is an integrated agency for global B2B tech brands on a mission: To grow, expand, transform, accelerate, go-to-market, get investment. Or simply, get customers.

From insight to implementation, we use creativity to excite and make a difference – awareness, sentiment, engagement, demand. We call this creating opportunity.

Our approach is based on expertise, collaboration, and momentum – getting the best people, working together to define challenges, develop strategies, and build solutions. This takes open-ness, straightforward-ness, and willingness to adapt to change and different ideas.

By ‘global B2B tech brands’ we mean brands with a global footprint (or game-plan), and an ambition to change their world - including leaders in SaaS, fintech, transformation, IT & cloud, electronics, telco & IoT, industry 4.0, and automotive.

We have offices in London, Leeds, New York and Denver, and are members of Worldwide Partners (WPI) – a network of more than 90 independent, like-minded agencies across 50 countries.

We believe in creating the best possible environment for good people to thrive. Respect, wellbeing and accountability are at the heart of all we do, and we are proud to be recognised as one of Campaign’s Best Places To Work for the fourth year in a row.

As a B Corp Certified business, we have a commitment to sustainability and are on a journey towards Net Zero by 2030.

Translating innovation into headlines - HydroGraph

July 29, 2025 | 2 min read

For the wonder material you’ve never heard of.

The challenge

Imagine a material 200 times stronger than steel, capable of supercharging energy storage, enhancing composites and lubricants, and reducing plastic pollution – and it’s already here. Since 2017, HydroGraph has quietly led a revolution in nanotech with its pure, low-cost, sustainable graphene.

The problem? Nobody knew about it.

Despite its breakthrough detonation synthesis technology, HydroGraph was flying under the radar – largely due to limited public understanding of the graphene category as a whole. They needed a partner to elevate their story and educate key manufacturing audiences.

Our solution

We set out to position HydroGraph’s pristine graphene as “the wonder material you’ve never heard of.”

We collaborated with the company’s leadership team to turn technical expertise into engaging, media-ready narratives – translating innovation into headlines. Our PR strategy focused on educating target media in manufacturing, materials science, and sustainability, while elevating HydroGraph’s executives as thought leaders in the nanotech space.

The outcomes

In 12 months, we delivered 193 media placements and increased HydroGraph’s share of voice by 50%.

Our coverage appeared in Interplas Insights, Professional Engineering, Plastics Today and other key trade publications reaching HydroGraph’s key audiences in the manufacturing and materials science space. We coordinated interviews industry experts, Kjirstin Breure, CEO and President of HydroGraph, and Ranjith Divigalpitiya, Chief Science Officer of HydroGraph, elevating their executive profile.

As a result of our partnership, HydroGraph’s visibility skyrocketed, reinforcing its position as a key player in the global graphene revolution. focused on educating target media in manufacturing, materials science, and sustainability, while elevating HydroGraph’s executives as thought leaders in the nanotech space.

193 Pieces of coverage

86% Positive media sentiment

309% YoY sentiment growth

49% YoY SoV growth