We’re excited to share that our integrated campaign with Zipcar has been shortlisted in the DRUM Festival Awards!
Summer is Zipcar’s key trading period, a time when demand for flexible, convenient travel solutions surges. To make the most of this high-activity season, our team delivered a fully integrated media campaign designed to maximise awareness, boost performance and connect with Zipcar’s broad audience at exactly the right moments.
Leveraging our proprietary measurement platform, Real Impact, we built the campaign around real-world use cases - from moving house to weekend adventures and everyday commuting. By reviewing pre-booked OOH placements, we ensured our digital activity aligned with the right locations and timings. Our offline channels included bus supersides, TCPs, 6 Sheets, and bus wraps, all designed to work seamlessly with digital formats across display (including GumGum), YouTube, and paid social.
This unified creative approach paid off. We delivered a significant increase in return on ad spend, outperforming expected benchmarks by 30%. A test combining OOH and GumGum drove an even stronger uplift of 55.7% and we generated over 4,000 new applications during the campaign.
This recognition from The Drum is a testament to innovative thinking, close collaboration, and the power of integrated marketing rooted in strong measurement. A big thank you to our brilliant client, Zipcar, and everyone involved across the Tug team.