Uber Eats has signed up three former Premier League managers for its new campaign, which will air during Sky Sports Premier League matches starting today.
Sam Allardyce, Tony Pulis and Alan Pardew star in the series of idents that will accompany coverage throughout the 25/26 season. Mother developed the creative, while Freddy Mandy (through Smuggler) directed the films.
The series stars the three football legends kicking back by the pool, with each ending with the tagline: “When you’ve done enough, Uber Eats.”
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While in years gone by the trio would have spent the season trudging up and down rain-soaked touchlines, the campaign shows them now enjoying some well-earned downtime – and the luxury of watching the games from the comfort of their sunny villa, with Uber Eats food delivery to boot.
Matthew Price, general manager of Uber Eats UK, Ireland and Northern Europe, commented: “The beautiful game is at the core of British culture and, for many, nothing matters more than those all-important 90 minutes. Our new campaign highlights that from pre-match nerves to full-time celebrations, Uber Eats is the perfect accompaniment to help people enjoy their downtime.”
Omar El-Gammal, head of cultural insight at Mother, added: “Food, entertainment and respite from the daily grind of expectations go hand-in-hand and Uber Eats can play an integral part in that. So we wanted to dramatize that by bringing together these Premier League legends to show us how, after lengthy careers, Uber Eats allows them to sit back and enjoy a bit of well-deserved downtime.”
Credits
Brand: Uber Eats
Creative agency: Mother
Production company: Smuggler
Director: Freddy Mandy
Executive producer: Lucy Kelly
Producer: Daisy Mostyn
Production manager: Georgie Dale
DOP: Alex Barber
Food stylist: Katerina Giovanni
1st AD: Benji Edwards
2nd AD: Martino Frera
Production designer: David Lee
Stylist: Buki Ebiesuwa
Stylist assistant: Gabriela Sena
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