The World Federation of Advertisers has once again teamed up with The Drum to spotlight and celebrate the industry’s leading marketers.
WFA Global Marketer of the Year
The search is underway to find the next industry star who will be crowned WFA Global Marketer of the Year 2025.
The annual accolade is awarded to the marketer who best harnesses creativity and innovation to deliver for their organization, consumers and the industry.
Nominations can be made through globalmarketeroftheyear.com until October 6. Submissions will be considered by a 16-strong jury of experts, who will select the shortlist and debate who should win ahead of a private vote.
Advertisement
Those nominated for the award need to demonstrate outstanding leadership in two or more of the following four areas:
Driving initiatives that contribute to business growth
Developing talent and capabilities within their marketing organizations
Delivering stand-out innovation and creativity
Demonstrating industry leadership, for example, in relation to inclusion and environmental sustainability
Those shortlisted will be profiled in The Drum and on the WFA’s website later in the year.
Whoever is crowned top will find themselves in illustrious company, with the award previously being claimed by AB InBev’s Marcel Marcondes in 2024, Asmita Dubey in 2023, Diageo’s Cristina Diezhandino in 2022, Conny Braams (then of Unilever) in 2021, P&G’s Marc Pritchard in 2020, Lubomira Rochet (then of L’Oréal) in 2019, Mastercard’s Raja Rajamannar in 2018 and Keith Weed (then of Unilever) in 2017.
“The Global Marketer of the Year is always a big moment in our calendar at WFA; it tells us what’s cutting through among our peers and which brand leaders are admired for their leadership and their ability to drive business growth,” says Stephan Loerke, CEO of the WFA. “I can’t wait to see who gets shortlisted this year.”
WFA and The Drum have partnered on Global Marketer of the Year since 2018, telling the stories of many of the world’s leading marketers during that time. This year, Kantar has also joined as an official partner for the initiative.
Advertisement
“The Drum is thrilled to continue this long-standing partnership with the WFA to celebrate the marketers who deliver value while also driving initiatives around diversity and sustainability. We know just how difficult that can be in today’s challenging environment,” says Jen Faull, deputy editor at The Drum. “I’m very excited to see this year’s nominations.”
Visit our dedicated hub to view our archive of interviews and think pieces with previous winners and nominees.
Advertisement