The winners of the Media Awards 2025 were revealed at The Drum Awards Festival. Taking home the top prize was DDB Colombia and RCN y Seguros del Estado for a campaign that transformed perceptions of insurance in Colombia.
The Drum Awards for Media 2025
The Drum Awards for Media 2025, sponsored by Wetransfer Advertising, celebrate the most innovative, impactful and creative uses of media from around the world.
The winners of this year’s top prizes were revealed at The Drum’s annual Awards Festival. If you missed the show, you can watch it on-demand now on The Drum TV.
This year’s winners demonstrated not only technical excellence but a renewed sense of cultural relevance, purpose-driven planning and boundary-pushing craft.
From breakthrough uses of retail media and programmatic to bold in-game activations and data-led brand building, the work reflected a media industry evolving at pace – and thriving.
Chairing the Media Awards this year was Olya Dyachuk, global media and data director at Heineken, with support from Kristen Kelly, global head of media and managing director at Accenture Song as vice-chair. Judges included representatives from Papa John’s, Mattel, Four Seasons, ITV, Verizon and Conde Nast.
Across dozens of categories, the judges awarded standout campaigns for their originality, results and smart thinking. Below are all the winners – Gold, Silver, and Bronze – listed by category.
The Grand Prix winning campaign came from DDB Colombia for RCN y Seguros del Estado that set out to make peopel care about insurance. Partnering with Amazon Prime and national broadcaster RCN, it embedded Fictional Insurance into El Rey del Despecho, one of Colombia’s most-watched soap operas. Viewers entered a mobile platform, chose a character to insure. If the character’s storyline matched their chosen coverage they were in th running to land a payout.
You can read the full list of winners below and read the stories behind the winning work, including on our Case Studies hub.
Disrupting Media, Selling Insurance, Creating Culture: Fictional Insurance by DDB Colombia for RCN y Seguros del Estado
Gold: It’s Showtime: Beetlejuice by Hearts & Science for Warner Bros.
Gold: The UK’s most trusted podcast host solves real-world dilemmas, with a little help from Google Pixel, by Essencemediacom for Google Pixel
Bronze: Cheerios Little Wins: driving delicious family moments by WPP Media OpenMind for Nestlé
Bronze: From Dream to Meme with EuroMillions by Hearts & Science for The National Lottery (Allwyn)
Gold: The Redditor Edit by PHD UK for Skoda UK
Bronze: Jaguar: The Most Talked-About Rebrand of All Time by Hearts & Science for JLR
Silver: Bind Media & Strava for Business: Achieving a personal best for demand generation by Bind Media for Strava for Business
Bronze: OneStream: Taking Finance Even Further by Fox Agency for OneStream
Gold: Always ‘On’: How Recycle Your Electricals Rewired Recycling Habits by December19 for Material Focus
Bronze: Reviving Legacy with Oxfam to Stay In The Fight by The Kite Factory for Oxfam
Bronze: RSPCA: Respect For Every Kind by JAA Media for RSPCA
Bronze: Positioning Heat Pumps as the Future of Home Heating by OmniGov at MG OMD for the Department for Energy Security and Net Zero
Gold: Kleenex x Mr Doodle, by PHD UK, Talon, Grand Visual, FCB & Fabric for Kleenex
Silver: Bubbling with Brilliance: S.Pellegrino’s Festive Growth Formula by WPP Media OpenMind for Nestlé
Bronze: Heineken Pub Succession by Dentsu (Carat Global) for Heineken
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Bronze: Lead the Pack: How Wolf 1834 Turned Digital Precision into Luxury Growth by Space & Time for Wolf 1834
Bronze: 11.11 Prices Ka Rewind by Dawlance (Subsidiary of Arçelik A.Ş.)
Bronze: Making Nespresso the coolest summer coffee in town by WPP Media OpenMind for Nespresso
Gold: The Allevia Pollen Passport by Hearts & Science for Opella
Silver: How we helped Epson sprint ahead in a declining market by Mediaplus UK for Epson
Bronze: A Cut Above: How Levi’s Reinvented Search and Beat Black Friday by Levi’s EMEA
Silver: The 78-Minute Gamer Break that Tropicana’s Naked Juice Timed Perfectly by Overwolf and dentsu X for Tropicana/Naked Juice
Bronze: Set For Life: Lucky Days by Hearts & Science for Allwyn/The National Lottery
Gold: The Allevia Pollen Passport by Hearts & Science for Opella
Silver: Hard Men Talk by Hearts & Science for Opella
Bronze: CanesMeno: Reimagining Menopause Support by Bayer Consumer Health for Canesten
Silver: The 78-Minute Gamer Break by Overwolf ad dentsu X for Tropicana/Naked Juice
Silver: Sky City by Whalar Group for Sky Broadband
Bronze: Moose Toys and Gamefam: #1 Multigame Toy Campaign on Roblox by Moose Toys and Gamefam
Gold: Fictional Insurance by DDB Colombia for RCN y Seguros del Estado
Silver: First Ever Live Commercial Crossover by Zenith for Rocket
Silver: Actimel: The Power of Omnichannel Protection by Wavemaker UK and The Trade Desk for Danone (Actimel)
Bronze: Out of your head and into their home by Wavemaker UK for Wayfair
Silver: How Google Pixel and ITV powered the future faces of women’s football by Essencemediacom for Google Pixel
Bronze: Hard Men Talk by Hearts & Science for Opella
Bronze: Positioning Heat Pumps as the Future of Home Heating by OmniGov at MG OMD for Department for Energy Security and Net Zero
Gold:– First Ever Live Commercial Crossover by Zenith for Rocket
Silver: It’s Showtime: Beetlejuice, Beetlejuice by Hearts & Science for Warner Bros
Bronze: From Dream to Meme with EuroMillions by Hearts & Science for The National Lottery (Allwyn)
Gold: The Allevia Pollen Passport by Hearts & Science for Opella
Bronze: Game-on, with cinema by Digital Cinema Media for Bafta
Bronze: Turning Leads into Lasting Value with Audience Measurement by Mad About Digital for Medikali
Silver: Always ‘On’ (Recycle Your Electricals) by December19 for Material Focus
Bronze: Respect For Every Kind by JAA Media for RSPCA
Bronze: Supporting the sweat and tears of London Marathon runners with Buxton by WPP Media OpenMind for Nestlé
Gold: It’s Showtime: Beetlejuice, Beetlejuice by Hearts & Science for Warner Bros
Silver Get More Than You Expect: McValue Lunar New Year Campaign by Admerasia for McDonald’s
Bronze: Hyundai x Asphalt Legends Unite: Electric Race by Gameloft for Brands for the Hyundai Motor Group
Gold: Blood Supply 2025 by Vistar Media for Lifeblood
Silver: Invest in Social Housing by Talon for Beyond Shelter
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Silver: Zip Code Exam by Area 23 (IPG Health Company) fpr Equality Health Foundation
Silver: Heineken Pub Succession by Dentsu (Carat Global) for Heineken
Silver: Heycar: Accelerating growth, powered by data by Bind Media for heycar
Bronze: Smarter Spend, Stronger Garages by MG OMD for Halfords
Bronze: Taking Off with Performance Impression for Wizz Air
Bronze: Less Waste, More Lift by Launch for Icelandair
Silver: Climbing Trees and Unique Homestays: Aligning SEO & PPC to unlock bookings by Climbing Trees and Unique Homestays
Bronze: United Rentals – Preparing for the Heat Wave by VML for United Rentals
Gold: Heycar: Accelerating growth, powered by data by Bind Media for heycar
Silver: Powering new home purchases by Crafted for Persimmon
Gold: Vaseline: Pioneering a new era of beauty advertising by The Trade Desk for Spark Foundry for Vaseline (Unilever Thai Trading)
Silver: Nature Valley: Redefining FMCG Video with Retail-Powered Programmatic for General Mills
Gold: Power Partnerships: Driving Comfort Beauty UV’s success by The Trade Desk (Publicis Groupe) for Unilever
Silver: Leveraging Viewing Data to Power Up Performance by Beyond for Alzheimer’s Research UK
Bronze: Mattel: Shaping the Future of Programmatic Advertising by Adlook for Mattel
Bronze: How SWYM.ai Delivered 35% Lift in KPI by Butler/Till, SWYM.ai & Index Exchange
Gold: DIY by Ikea by VML UK for Ikea
Gold: Brewing Success with Alpro Barista: A European-First Retail Media Innovation by Wavemaker UK and Amazon for Danone (Alpro)
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Silver: Kit Kat Blocks: Sharing new break moments by WPP Media OpenMind for Nestlé
Bronze: Mission Impossible, hijack SERPs to be no. 1 for non-chocolate search terms by Publicis Media for Toblerone (Mondelez)
Gold: No Traffic Left on the Table by VML for Conagra
Silver: Bebeclub AI Poop Tracker by Eyden Indonesia (Volare) for Danone Specialized Nutrition Indonesia
Bronze: Beyond the Bottle by Impression for Clarins
Gold: The Unnoticed Sponsorship by Area 23 (IPG Health Company) for Instituto Melanoma Brasil
Silver: Can’t Unsee It by Rethink for Kraft Heinz
Bronze: Allwyn Lucky Days by Drum OMG & Allwyn
Gold: Sailing to Success: How Data and Creativity Delivered P&O Cruises’ Strongest Ever Sales by Wavemaker UK, WPP Media Solutions, DOOH.com, The Trade Desk for P&O Cruises
Silver: Making local media Uber contextual by Talon, PHD & Grand Visual for Uber
Bronze:The Dragon: From Tai Hang to the World by Carat Hong Kong for Hong Kong Tourism Board
Gold: First Ever LIVE Commercial Crossover by Zenith for Rocket
Bronze: Simply Business used TV to build a brand campaign that was better than all the rest by MI Media for Simply Business
Gold: The Allevia Pollen Passport by Hearts & Science for Opella
Silver: From Shelf Signals to Sales by Publicis LeOne & Lab X for Haleon
Silver: David Lloyd Clubs: Precision Growth Through Data-Led Media by The Kite Factory for David Lloyd Clubs
Bronze: Zip Code Exam by Area 23 (IPG Health Company) for Equality Health Foundation
Gold: It’s Showtime: Beetlejuice, Beetlejuice by Hearts & Science for Warner Bros