The definitive guide to advertising’s most creative companies, campaigns, and people turns its attention to agencies in Europe, the Middle East and Africa. Here are The Drum’s 2025 rankings of the best agencies in EMEA.
A still from Renault Plug Inn, Publicis Conseil's highest scoring campaign
The Drum has analyzed 2,460 campaigns from 1,653 clients working with 1,215 agencies composed of 661 chief creative officers, 839 executive creative directors, 2,692 creative directors, 1,615 copywriters and 2,027 art directors from 77 countries.
Directing our attention to the top agencies in EMEA, in a shake-up at the top, French agency Publicis Conseil has taken the title of the best creative shop in EMEA, overtaking Serviceplan Munich, which fell to second place after holding the top spot for the past two years. Publicis Conseil’s strong performance across multiple award-winning campaigns has propelled it to the top of the rankings for 2025.
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Serviceplan Munich remains a formidable force in second place, followed by Italy’s LePub in third. Rounding out the top five are Marcel Paris in fourth and Jung Von Matt Hamburg in fifth.
The World Creative Rankings are compiled over the course of a calendar year by carefully analyzing the performance of thousands of pieces of creative work across 24 major industry awards programs, including The Drum Marketing Awards and The Drum Awards Festival.
That data is then used to determine the people rankings – the CCOs, ECDs, creative directors, art directors and copywriters responsible for the most creatively awarded work in 2024. Their companies are then ranked, with these rankings including the best agencies, networks and holding companies, which are also split by country and region.
The advertisers who fund the world’s most awarded work are also ranked, while the sectors that offer the richest return in creative gongs, whether that be Food & Drink, Automotive, Retail or Charity, are also evaluated.
Head over to our dedicated World Creative Rankings hub to see the full list.