Two ECDs from Serviceplan have taken the top spots in The Drum’s 2025 rankings of the best ECDs.
Serviceplan's Lorenz Langgartner and Franz Röppischer
The Drum's world Creative Rankings analyzed 2,460 campaigns from 1,653 clients working with 1,215 agencies composed of 661 chief creative officers, 839 executive creative directors, 2,692 creative directors, 1,615 copywriters and 2,027 art directors from 77 countries.
In our ECD-exclusive list, Serviceplan Group’s Lorenz Langgartner and Franz Roppischer jointly take the top spot. They are the most awarded ECDs in the world, respectively. The duo’s stellar creative leadership propelled Serviceplan to another standout year, with multiple campaigns securing top honors on the global awards circuit. The pair were joint second last year. Serviceplan’s stellar year also includes boasting the top art directors.
Each of them has been propelled by having the same six, top-200 most award-winning campaigns to their name, with four of these being in the top 50. The heighest is 855-How-to-quit-(opioids), for Anzen Health, which ranked seventh.
Following closely behind is Rethink’s Xavier Blais, whose work has continued to earn widespread recognition across major industry awards. He is up from 10th last year. He has three pieces of work in the top 40 in the most award-winning campaigns list. The heighest is ranking of these is fourth-placed Coors Lights Out for Coors.
Alexandre Abrantes of FCB New York secures third place. Publicis Conseil’s Fabrice Delacourt lands in fourth, while the fifth spot is claimed by Eduardo Tavares of FCB Chicago.
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The World Creative Rankings is compiled over the course of a calendar year by carefully analyzing the performance of thousands of pieces of creative work across 22 major industry awards programs, including The Drum Marketing Awards and The Drum Awards Festival.
That data is then used to determine the people rankings – the CCOs, ECDs, creative directors, art directors and copywriters responsible for the most creatively awarded work in 2024. Their companies are then ranked, with these rankings including the best agencies, networks and holding companies, which are also split by country and region.
The advertisers who fund the world’s most awarded work are also ranked, while the sectors that offer the richest return in creative gongs, whether that be Food & Drink, Automotive, Retail or Charity, are also evaluated.
Explore our dedicated World Creative Rankings hub to see the full list.