She pips VML’s Debbi Vandeven to the top spot in chief creative officer list as we reveal this year’s 2025 edition of The Drum’s World Creative Rankings 2025.
Liz Taylor is responsible for the most successful creative work in the world
This week, we’re focusing on the people behind 2025’s most award-winning creative work. Today, we’re unpacking some of those results, before sharing exclusive interviews with high-achieving individuals later in the week.
The rankings show that work overseen by Ogilvy global chief creative officer (CCO) Liz Taylor won more trophies than work by any other CCO in 2024. In doing so she has leapfrogged Debbi Vandeven of fellow WPP agency VML.
Taylor oversaw six campaigns that made it into the top 100 most awarded campaigns list, including Michael Cera-ve for L'Oreal, which came in third, The Cost of Beauty for Dove, ranked 12th, and Critics Welcome for the Chicago International Film Festival, which was 64th.
You can hear from Taylor in her own words in a piece we’ll publish on February 28 where she speaks about what it means to win and how she goes about leading teams who produce consistent, award-winning work, showing creative excellence.
Vandeven’s mighty achievement should still be noted, with five projects featuring in the top 100 most-awarded campaign list. She’s followed by FCB global creative partner Danilo Boer whose team created the most awarded campaign, Dreamcaster for Michelob. (You’ll also find that FCB New York is the most awarded agency). In the 2024 rankings, Boer didn’t feature in the top 200, so this is a remarkable achievement.
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Marco Venturelli, now president and chief creative officer at freshly consolidated Publicis agency Leo as well as chief executive at Publicis Conseil, has shot up the table from 15th in the 2024 rankings to 4th this year. Worldwide chief creative officer at McCann, Javier Campopiano, takes 5th spot, up from 22nd in 2024.
The World Creative Rankings are compiled over the course of a calendar year by carefully analyzing the performance of thousands of pieces of creative work across 22 major industry awards programs, as well as The Drum Marketing Awards and The Drum Awards Festival.
That data is then used to determine the people rankings – the CCOs, exectutive creative directors, creative directors, art directors and copywriters responsible for the most creatively awarded work in 2024. Their companies are then ranked to show the best agencies, networks and holding companies, which are then split by country and region. The advertisers who fund the world’s most awarded work are ranked too, while the sectors that offer the richest return in creative gongs, whether that be Food & Drink, Automotive, Retail or Charity, are also evaluated.
Head over to our dedicated World Creative Rankings hub to see the full list of the most-awarded chief creative officers in the world, plus all of our other tables and breakdowns, as well as full details of the methodology that goes into the production of the rankings.
Ogilvy Group