World Creative Rankings 2025: Shruthi Subramanian named most successful copywriter

It’s been a prolific year for Subramanian who pulls ahead of Granados as she’s worked on six of the world’s most awarded campaigns versus Granados’ four. They both worked on 855-How-To-Quit-(Opioids) for Anzen Health, which is the seventh-most awarded campaign in the world.

In third place is FCB New York creative director Pieter Claeys whose work on Dreamcaster for Michelob alone solidifies his spot (this is the world’s most awarded campaign in our 2025 rankings).

Fourth-placed copywriter Taro Taniwaki from Tokyo-based Hakuhodo has worked on three campaigns within the world’s most-awarded 150. Fifth place goes to Marcel Paris copyrighter Antonin Jacquot on the success of his work for Women’s Football for Orange, which is the second highest-ranking campaign in the world.

The World Creative Rankings is compiled over the course of a calendar year by carefully analyzing the performance of thousands of pieces of creative work across 24 major industry awards programs, including The Drum Marketing Awards and The Drum Awards Festival.

That data is then used to determine the people rankings – the chief creative directors, executive creative directors, creative directors, art directors and copywriters responsible for the most creatively awarded work in 2024. Their companies are then ranked, with these rankings including the best agencies, networks and holding companies, which are also split by country and region.

The advertisers who fund the world’s most awarded work are also ranked, while the sectors that offer the richest return in creative gongs, whether that be Food & Drink, Automotive, Retail or Charity, are also evaluated.

Head over to our dedicated World Creative Rankings hub to see the full list of the most-awarded copywriters in the world, plus all of our other tables and breakdowns, as well as full details of the methodology that goes into the production of the rankings.