Mother London and Ikea showed an iconic household object at a city-scale in 2024 to celebrate its functionality and playfulness. No one can disagree that the Frakta bag is truly monumental now.
Mother London and Ikea showed an iconic household object at a city scale in 2024 to celebrate its functionality and playfulness. No one can disagree that the Frakta bag is truly monumental now.
In London’s West End, the installation covered the façade of Ikea’s new Oxford Street site with a 10-metre-tall version of the blue tote. The signature installation: a giant version of Ikea’s iconic FRÅKTA, used to cover the façade/hoardings of the former Topshop building undergoing conversion. It measured approximately 62 feet tall and 128 feet wide, with strap handles over the building
Inside and around the structure, visitors discovered pop-up showrooms, limited-edition merchandise and immersive spaces that blurred the line between retail, art and outdoor media.
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The work was recognised at D&AD and The Drum Awards for its bold execution and brand relevance. ‘The Big Blue Bag’ stands as a reminder that an everyday design object can transcend commerce when scaled with wit and purpose.
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