Adam&Eve/DDB turned the Marmite’s “love it or hate it” promise into a visual blast. Created to launch a chili-infused edition of the spread in 2021, the campaign treated flavour intensity as a force of nature.
‘Marmite Dynamite’ saw outdoor posters explode in a sea of spicy umami. The special build execution captured Marmite’s mix of mischief and self-awareness — a brand that understands the entertainment value of division, selling in the explosion with a lid lodged in a car windshield.
‘Marmite Dynamite’ won multiple awards, including recognition at D&AD for outdoor design and print craft. It’s remembered as a masterclass in brand storytelling through spectacle, proving that even a century-old pantry staple can still surprise the public.
See the rest of The Drum’s 50 Best Out of Home Ads Ever here.
And if you like this, you should sign up for The Drum Daily Briefing where there is great work first, and deep insights to back them.