Unveiled for World Oceans Day in 2018, Wieden+Kennedy Amsterdam and Corona made pollution purposeful by building a sculpture from the very material it sought to eliminate.
The ‘Wave of Waste’ stood at around 10 feet high and used more than a tonne of discarded bottles and debris collected from beaches. Shaped as a breaking wave, it appeared in tourist hubs including London’s Old Street and Sydney’s Circular Quay, where its mix of beauty and unease drew crowds and headlines.
The work formed part of Corona’s long-running partnership with Parley for the Oceans, reinforcing its positioning as a brand that celebrates nature while helping to protect it. By turning waste into art, ‘Wave of Waste’ proved that outdoor installations can both challenge and inspire – a message that resonated far beyond the shoreline.
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