In 2022, NORD DDB and Škoda flipped the logic of outdoor advertising. Most car brands chase visibility with oversized OOH. Škoda did the opposite to highlight the agility of its compact SUV range.
‘Tiny Billboards’ ran across Sweden, the campaign placed miniature billboards on dashboards, park benches and even model cars, some no larger than a matchbox. Each featured genuine headlines and QR codes that linked to product pages, rewarding curiosity rather than commanding attention.
The work won a Bronze Lion at Cannes Lions, a Silver Pencil at The One Show and recognition at the ADC Awards for its inventive use of scale and media. ‘Tiny Billboards’ showed how subtle ideas can stand out when executed with precision.
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