Your predictions for 2025

The trends that will shape 2025

With the outlook for marketing budgets being described as ‘anaemic’ for 2025, we kick off Predictions 2025 by gazing through the marketing equivalent of the James Watt Space Telescope to get a overview on what the trends that will be driving Earth’s global economies, marketers and consumers in 2025.

Retail Media in 2025

Recent years have seen a boom in retail media and experiences as brands look to maximise their access to consumers, data and tech and make the retail environment as much about entertainment as retail therapy. That boom shows little sign of abating. Hear the latest trends for 2025.

Be a better you in 2025 - #SlowTheFuckDown

Emma Harris almost died two years ago through work-induced stress. With a new set of priorities, today she is the best possible version of herself, and you can be too in 2025. End the day with Emma’s inspiring story and become a better, healthier, and wealthier you in 2025. Graphics created by <a href="https://www.oksocial.co.uk" target="_blank">OKSocial</a>

Moving beloved brands forward in 2025

In global branding terms, 2024 will forever be remembered as the year of Jaguar’s opinion-splitting 'Copy Nothing' rebrand. This panel will consider how beloved brands can balance legacy with innovation in 2025 as they look to push forward to reach into new and lucrative markets and engage with new audiences - without alienating loyal customers. Graphics created by <a href="https://www.oksocial.co.uk" target="_blank">OKSocial</a>

Agencies in 2025 - Fireside chat with Sir Martin Sorrell

The Drum’s Gordon Young will be in conversation with industry legend Sir Martin Sorrell of S4 Capital to get his take on what 2025 holds for agencies – big, small and everything in between. Never one to hold back, Sir Martin will share thoughts on how he expects the Omnicom and IPG to shake out and what opportunities the fallout could offer agency leaders.

Creative debate: The motion - This house believes that AI will not produce anything that inspires us as much as human-based creativity.

AI is transforming creativity in marketing, but is it really a ‘friend or foe’ of creative department? In this Oxford Debate we pit creatives against each other to argue for and against the adoption of AI in the creative process. The audience will decide the winner. Graphics created by <a href="https://www.oksocial.co.uk" target="_blank">OKSocial</a>

AI - Opportunities in 2025

2024 was a giant leap forward not necessarily for humankind but for AI, and 2025 is expected to see 'next gen' AI take another step forward. There will be huge opportunities available to brands, agencies, and tech providers, but what will they look like? Find out as one of the UK's leading AI experts offers his view for 2025.

Would We Lie to You?

Paying homage to the TV programme, we get predictions from leading members of the industry. But which predictions are true, and which are simply flights of fantasy? Let the audience decide! Graphics created by <a href="https://www.oksocial.co.uk" target="_blank">OKSocial</a>