Zaid Al-Zaidy

ZA

Founder and chief executive officer

The Beyond Collective
OOH

Heineken’s ‘Bakerl0.0’ stunt is brilliant. And a warning sign
Marketing

How agencies can prove value to clients wrestling with uncertainty

Marketing

Rise of the 'slashies': advertising needs to accommodate multi-hyphenate talent
Advertising

Despite the negative public perception, advertising can be a force for good
Marketing

How to slow the rise of the unbranded economy
Marketing

McCann London's Zaid Al-Zaidy on tech trends that will change the future