Passersby can see the creature breaking out of its enclosure before flicking its tongue at the crowds below.
The frantic installation has managed to attract commuters’ attention and is a great example of how creative campaigns blur the lines between technology and reality, while showcasing that creativity in advertising really is limitless.
It pushes excitement around the eight-episode run, just as Netflix seals a deal with Microsoft to deliver ads on the platform.
The Drum has further listed five of the best experimental 3D out-of-home (OOH) billboards – a burgeoning new technology on the high street that has strong implications for how marketers bring their campaigns to life.