Zurda - Profile | The Drum

Zurda

In a world where even pens, can openers and spiral notebooks seem to conspire against left-handed humans, these brave earthlings have to navigate a sea of right-handed skills. With originality and creativity as their secret weapons, left-handers face a one-way world, so they almost unwittingly break new ground. Only 12% of humanity is left-handed but it is curious that a disproportionate portion of them are creative geniuses, great athletes, inventors and masters of art. Maradona, Messi, Picasso, Jimmy Hendrix, Marie Curie, Joan of Arc, Da Vinci and we could spend hours writing down names that pushed the world in a direction that has nothing to do with laterality, but going forward. That is why we created Zurda, because we believe that the world can only move forward by looking at things from another perspective.