Andrew Tindall

SVP

System1
Tindall on Effectiveness

Even with research, did The Drum get the Sydney Sweeney campaign wrong?
Tindall on Effectiveness

You are not the customer, LinkedIn is not reality, and most ads are still crap
Tindall on Effectiveness

Jet2 is NOT a lesson in viral marketing, it’s a wake-up call to the power of audio
Tindall on Effectiveness

Patrón just showed us what purpose really is and what it can do for brands
Tindall on Effectiveness

Digital media isn’t killing creativity – marketers are
Tindall on Effectiveness

Cannes you tell who it is yet? Why emotion is useless without branding
Tindall on Effectiveness

Feel or fail. Why emotional ads will always beat persuasive ones
Artificial Intelligence

Will AI hold your beer so you can focus on proper marketing?
Tindall on Effectiveness

Marketing has failed big booze but there’s light at the bottom of the bottle
Tindall on Effectiveness

How brands fail (part 1): Inane innovation, performance addiction and hating your CFO
Tindall on Effectiveness

Marketers don’t know what an insight actually is and consumers don’t care
Tindall on Effectiveness

Impossible Is Nothing was a winning hand for Adidas. Its bold new direction will be too