Andrew Tindall

SVP

System1
Tindall on Effectiveness

Andrew Tindall: How to ignore the Hippo and make evidence-based marketing decisions
Tindall on Effectiveness

Andrew Tindall: Don’t waste another January, embrace the sterile cockpit rule
CTV

Plastering the BBC with ads won’t fix anything. But it could just break British TV
Tindall on Effectiveness

Consumers don’t know AI made the ad... and when we tell them, they don’t really care
Tindall on Effectiveness

Amazon is right to bring back ‘Joy Ride,’ its most successful Christmas campaign
Tindall on Effectiveness

Viral marketing is no gamble if you stack the odds in your favor
Tindall on Effectiveness

​This groundbreaking research proves we’ve been using creators wrong all this time
Tindall on Effectiveness

We’ve never spent more on advertising. It’s never done less for us
Marketing

70 years later, TV is still where brands go to mean something
Tindall on Effectiveness

I watched 5 years of UberEats ads to prove that Mother knows best
Tindall on Effectiveness

Ting’s rebrand proves that the only thing better than a busy marketer is a lazy one
Tindall on Effectiveness

For marketing’s sake, Aldi’s knock-off Guinness simply must fail