Mark Ritson

Founder

MiniMBA
Brand Strategy

Mark Ritson: Nestlé’s new no-nonsense CEO is rewriting the rules of CPG turnarounds
Retail

Mark Ritson: An almighty shitstorm is coming for UK supermarkets this Christmas
Brand Strategy

Mark Ritson: We know what distinctive marketing looks like. Now let’s agree what to call...
Brand Strategy

​Mark Ritson: ChatGPT’s new ads show even AI can’t deny the brand-building power of...
Brand Strategy

The Amazon Fresh model never checked out. I was wrong in 2021
Brand Strategy

Mark Ritson: VodafoneThree brand name is a clunky compromise… but it might just work
Brand Strategy

Mark Ritson: John Lewis at 100 proves there is a way back from slogan self-sabotage
Brand Strategy

Pleasing? Yes. But Harry Styles’ brand extension still leaves me wanting more