Mark Ritson

Founder

MiniMBA
Brand Strategy

Mark Ritson: Has Pepsi reignited the taste test or spent $8m advertising Coke?
Brand Strategy

Mark Ritson: Tesco’s pricing monster and the impossible price of a can of beans
Brand Strategy

Mark Ritson: Why ‘maximiniflation’ is about to blow up in brands’ faces
Brand Strategy

Mark Ritson: The junk food ad ban isn’t a problem, it’s a marketer’s gift
Brand Strategy

Mark Ritson: Embrace the power of brand name bullshittery
Brand Strategy

Mark Ritson: Tesla has scrambled a fighter brand. History suggests it will crash
Media Owners

Mark Ritson: Martin Lewis shouldn’t be alone in calling out Meta’s lucrative scam ads
Brand Strategy

Mark Ritson: Black Friday is a global price trap and marketers keep falling for it
Brand Strategy

Mark Ritson: Great cinema is losing one battle after another. Blame lackluster marketing
Brand Strategy

Mark Ritson: The Labubu bubble is bursting but Pop Mart can still save the brand
Agency Leadership

Mark Ritson: Is Cindy Rose telling too much truth at WPP?
Brand Strategy

Mark Ritson: British Airways’ ‘Reflections’ campaign flies too close to abstraction