The print and outdoor campaign comes from ad agency Mother London and photographer Marloes Haarmans.
Ikea’s latest campaign from ad agency Mother London flips the usual January sales script by hiding prices and spotlighting product quality instead.
The print and outdoor ads feature close-up shots of everyday homeware against block color backdrops, letting materials like solid wood, cast iron, velvet and 100% wool do the talking.
Advertisement
Each minimal ad features the line “If you saw the price, you wouldn’t believe…” followed by a product truth, reinforcing Ikea’s value message without shouting discounts.
The work flips the script on last October’s brand push, ‘Wherever Life Goes,’ which actually highlighted the low prices above products, making it central to the campaign storyline.
Mother London
Mother was founded in London in 1996 by a group of creative, free-thinking individuals sitting around a kitchen table eating lunch. It’s here that the group decided...