Women For Change and Edelman took the Grand Prix with ‘The Unburied Casket’ while the President’s Award went to BRC Imagination Arts for its work with Savannah College of Art and Design.
As part of The Drum’s annual Awards Festival, today we celebrated The Drum Awards for Experiential. If you missed the show, you can watch it on demand now on The Drum TV.
Taking home the top prize, the Grand Prix, is Women For Change and Edelman. South Africa’s rising femicide crisis inspired ‘The Unburied Casket.’ Built 33.8% larger to reflect soaring deaths and adorned with symbolic Zulu beadwork, it was delivered in a national funeral procession, revealing victims’ faces and 180,000 signatures, forcing government action on live TV. The casket now travels nationwide, demanding urgent recognition of the emergency.
The recipient of the President’s Award, meanwhile, as chosen by jury head Fran Cortes, the event director at MWC Barcelona, is ‘SCADstory Atlanta’ by BRC Imagination Arts, an immersive, multisensory theatrical experience blending projection, animation, scent, sound, and design to showcase Savannah College of Art and Design’s global creative journey. Guided by animated Paula Wallace, it merges art, education, and storytelling, created with students and alumni. Free to the public, it has become a culturally transformative Atlanta destination.
You can read the full list of winners below and read the stories behind the winning work on our Case Studies hub.
Women For Change ‘The Unburied Casket’ by Edelman
Savannah College of Art and Design ‘SCADstory Atlanta: Redefining the Campus Tour Through Immersive Storytelling’ by BRC Imagination Arts
Gold: Savannah College Art and Design ‘SCADstory Atlanta: Where art meets transformation’ by BRC Imagination Arts
Silver: ‘Wake up to the Wonder of Art’ by The National Gallery
Bronze: Netflix ‘Act Zero: Netflix’s Stranger Things Broadway Lobby Takeover’ by Salt Productions & Pinch Creative
Silver: Innocean ‘Hyundai Ioniq 6 N Global Launch’ by Collaborate
Silver: Nissan Middle East FZE ‘The Urban Drop. How We Reimagined a Regional Car Launch as a Cultural Phenomenon’ by The Hanging House Experiential Events
Bronze: Nissan Middle East FZE ‘The Red Ring Society. How We Turned a Global Car Launch into a Narrative of Brotherhood’ by The Hanging House Experiential Events
Gold: Nationwide ‘Nationfried’ by The Romans
Silver: YouTube ‘YouTube Festival 2025’ by Momentum Madrid
Bronze: Comcast Business ‘Game the Green’ by Goodby Silverstein & Partners
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Gold: Samsung ‘The World of #PlayGalaxy’ by Cheil Worldwide
Silver: ‘House of Mouse: The Global Tour’ by The Walt Disney Company
Bronze: Liu Jo ‘Check-In to Check Out: How Liu Jo Turned Influencers into Hotel Guests’ by Ykone
Gold: Savannah College of Art and Design ‘SCADstory Atlanta: The First Immersive Brand Story by a University’ by BRC Imagination Arts
Silver: TikTok Live ‘TikTok Live Fest 2024’ by Seen Presents
Bronze: Parabolic Theatre ‘Bridge Command: Creating the World’s First Interactive Starship Universe - Where Fantasy Becomes Reality’ by Illusion
Gold: Genomics England and University of Cambridge ‘Liming with Gran’ by Ketchum UK
Gold: Elle ‘Tu x Elle’ by Drum OMG
Gold: The Coca-Cola Company ‘Balikbayan Magic: Philippine Oriental Food Market’ by VML Canada
Silver: Biite on behalf of Taco Bell ‘Taco Bell’s Fan-First Playbook: From “Order Up!” to Super Bowl Stardom’ by Deeplocal
Bronze: Carlsberg ‘Fare Game’ by Fold7 x Hope & Glory
Gold: Unilever/Hellmann’s ‘Mayo Exchange’ by Edelman
Silver: Blank Street ‘Blank Street Tattoo Studio’ by Hunt & Gather
Bronze: Biite on behalf of Taco Bell ‘Taco Bell’s Touchdown? Generating SB Content at the Drive-Thru’ by Deeplocal
Gold: Mastercard ‘Makeup Payment’ by MRM Brazil
Silver: Yum! Brands/Taco Bell ‘Encore Hours’ by Edelman
Bronze: Parabolic Theatre ‘Bridge Command: Building the Future of Interactive Entertainment - Where Set Design Meets Gaming Revolution’ by illusion
Gold: Instituto Melanoma Brasil ‘The Unnoticed Sponsorship’ by Area 23, an IPG Health Company
Silver: ‘The Birmingham Zoo’s 70th Birthday Bash - Cougar Crossing Grand Opening’ by Lewis Communications
Gold: Comcast Business ‘Game the Green’ by Goodby Silverstein & Partners
Silver: General Mills ‘Betty Crocker Dream Bake Studio: Now add 2 eggs, flour, and AI’ by Momentum Worldwide
Bronze: DP World ‘The Globe Explorer at WEF 2025’ by George P Johnson
Gold: Savannah College of Art and Design ‘SCADstory Atlanta: Redefining the Campus Tour Through Immersive Storytelling’ by BRC Imagination Arts
Gold: NBC ‘Live From New York: The SNL50 Experience’ by NVE Experience Agency
Silver: Warner Bros Discovery ‘Superman at The Shard’ by Warner Bros Discovery & Electric Sheep Events
Bronze: Supercell/Brawl Stars ‘Brawl Stars Starr Park at SDCC 2025’ by GDX Studios
Gold: The Coca-Cola Company ‘Coke Studio’ by Verve
Silver: Adult Swim ‘Adult Swim Pirate Purrrty on the Green, SDCC 2025’ by GDX Studios
Gold: ‘Re-Route Orchard Festival’ by Plus Collaboratives
Silver: Central Provident Fund Board (CPFB) ‘Life’s Supermart’ by Plus Collaboratives
Bronze: 1047 Games ‘Splitgate 2: Find Your Faction’ by FGPG
Gold: Women For Change ‘The Unburied Casket’ by Edelman
Silver: Genomics England and University of Cambridge ‘Liming with Gran’ by Ketchum UK
Bronze: Diageo Ireland ‘Guinness FanFair’ by Catapult
Gold: Secret Cinema ‘Secret Cinema Grease: The Immersive Movie Musical – Where Dreams Come Alive and Summer Nights Last Forever’ by Illusion Design & Construct
Silver: Bentley Motors UK ‘Bentley at Goodwood Festival of Speed 2025: Balancing Spectacle with Intimacy’ by Connect Live/Vyra
Bronze: Lululemon ‘Rolling Into Festival Culture: Lululemon’s BottleRock Roller Rink’ by Salt Productions and Pinch Creative
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Gold: Knorr Canada ‘Knorr’s The Bouillon Room: Remixing a Traditional Brand’ by Edelman
Silver: TikTok Live ‘TikTok Live Fest 2024’ by Seen Presents
Gold: Lego, Legoland, Merlin Entertainment ‘The Lego Festival Campaign’ by 2Heads, Lego, Legoland, Merlin Entertainment
Silver: ‘Re-Route Orchard Festival’ by Plus Collaboratives
Bronze: ‘The Super Bowl of Esports – The Blast.TV Austin Major 2025’ by Blast
Gold: Central Provident Fund Board (CPFB) ‘Life’s Supermart’ by Plus Collaboratives
Silver: Nothing (Nothing Technology) ‘House of Nothing - Making Tech Fun Again’ by We Are Family London
Bronze: ‘Future of Everything 2025: How WSJ Reimagined Its Flagship Event’ by The Wall Street Journal
Gold: Diageo ‘Smirnoff Summer Collective’ by Verve
Silver: MilkPep ‘Every Woman’s Marathon – The Only US Marathon Designed for Women, by Women’ by MilkPep
Bronze: Netflix ‘The Netflix Funhouse’ by 2Heads
Gold: Diageo ‘Guinness Lovely Days at ATN’ by Verve
Silver: Cotton Incorporated ‘When Brands Become Community: Cotton’s Journey into Cozy Gaming’ by Dexerto Media Group
Gold: Nothing (Nothing Technology Ltd) ‘House of Nothing - Making Tech Fun Again’ by We Are Family London
Silver: Wavemaker UK for Jaecoo 7 and Universal Pictures ‘How to create a campaign that roars: Jaecoo 7, Universal Pictures and Outernet’ by Outernet London x Wavemaker UK x Jaecoo & Universal Pictures Jurassic World Rebirth
Bronze: Hoka ‘Hoka Mafate X Experience’ by Jellyfish
Gold: Stagwell ‘Sport Beach 2025’ by Stagwell X Team X Cheerful Twentyfirst
Silver: ‘Journal House by The Wall Street Journal’ by The Wall Street Journal
Bronze: YouTube Festival 2025 ‘YouTube Festival’ by Momentum
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Gold: ‘When Toothless Arrived in Person: A Skyborne Pre-Premiere for How To Train Your Dragon’ by WPP Media
Silver: Captain Morgan (Diageo) ‘Captain Morgan Rum Street’ by NVE Experience Agency
Bronze: Google ‘Google I/O – An Environment Designed for Discovery’ by Sparks
Gold: Unilever/Omo ‘Dirt Is Good: Out Of Home’ by Edelman
Silver: Unilever ‘Club Classic’ by Ogilvy UK
Bronze: Elle ‘Tu x Elle’ by Drum OMG
Gold: AstraZeneca ‘From Vision to Legacy: AZ & Emota Driving Sustainable Innovation’ by Emota
Gold: eBay ‘The eBay Garage’ by Collaborate
Silver: eufy by Anker Innovations Technology ‘Impossible To Miss: The Experiential That Crowned Eufy Amazon’s Best Seller’ by Scroll Stop
Bronze: Pink Lady ‘The Pink Lady Balcony’ by Davis Experience & Events
Gold: Doritos/PepsiCo ‘Doritos Square’ by Sips and Bites
Silver: Captain Morgan (Diageo) ‘Captain Morgan Rum Street’ by NVE Experience Agency
Bronze: DP World ‘Beyond Boundaries by DP World’ by George P Johnson
Gold: Comcast Business ‘Game the Green’ by Goodby Silverstein & Partners
Silver: ‘Morocco Through the Lens: Capturing Culture and Inspiring Travel’ by Tripadvisor
Bronze: OC Vibe Sports & Entertainment ‘OC Vibe: Countdown to a New Downtown’ by FGPG
Gold: Sky Broadband ‘Sky City’ by Whalar Group