Awards Case Studies

An inside look at the decision making and strategies behind the advertising and marketing campaigns entered into The Drum Awards. A host of case studies from brands entering into The Drum's industry leading awards shows.

17 Nov 2025

6 min read

Botafogo’s unnoticed sponsorship saved lives - here’s how

17 Nov 2025

7 min read

Revealing how Genomics England broke the silence with a culturally resonant dominoes campa...

17 Nov 2025

7 min read

Quest Global transformed rural education with innovative scholarships, here’s how
All Topics Social Purpose Media Design Digital Industries Advertising Content Social Media B2B Experiential PR Agency Business Search Metaverse Out Home Digital Advertising Marketing Americas Marketing EMEA Marketing APAC

Media Case Studies

show all

17 Nov 2025

3 min read
Why Ikea’s affordable DIY campaign transformed home improvement perceptions
The Drum ,
Editorial ,
The Drum

17 Nov 2025

5 min read
Inside Unilever Thailand’s great idea to boost fabric softener sales
The Drum ,
Editorial ,
The Drum

17 Nov 2025

7 min read
Explained: A frictionless (and award-winning) omnichannel campaign from Vaseline
The Drum ,
Editorial ,
The Drum

17 Nov 2025

5 min read
How Heycar doubled e-commerce sales with strategic optimization
The Drum ,
Editorial ,
The Drum

17 Nov 2025

2 min read
How Australian Red Cross Lifeblood's real-time campaign boosted donor intent
The Drum ,
Editorial ,
The Drum

17 Nov 2025

2 min read
How Beetlejuice revived with a Gen Z digital blitz
The Drum ,
Editorial ,
The Drum

17 Nov 2025

6 min read
How Rocket reignited the American Dream with a historic Super Bowl singalong
The Drum ,
Editorial ,
The Drum

17 Nov 2025

4 min read
How Seguros del Estado reinvented insurance with cultural flair
The Drum ,
Editorial ,
The Drum

Social Purpose Case Studies

show all

17 Nov 2025

6 min read
How Soles4Souls revamped its mission with an empowering campaign
The Drum ,
Editorial ,
The Drum

17 Nov 2025

6 min read
How Hopeful Monsters' Great Unwaste campaign transformed Australia's food waste crisis
The Drum ,
Editorial ,
The Drum

17 Nov 2025

6 min read
How UICC’s ‘Upside Down’ Challenge flipped global cancer awareness
The Drum ,
Editorial ,
The Drum

17 Nov 2025

3 min read
How Southpaw’s global film campaign spotlighted the urgent play deficit
The Drum ,
Editorial ,
The Drum

17 Nov 2025

2 min read
How KYIKATEJÊ transformed prejudice into pride for Brazil’s first Indigenous football c...
The Drum ,
Editorial ,
The Drum

17 Nov 2025

4 min read
How Imperial’s ‘Back Home’ campaign restored Costa Rica’s beaches
The Drum ,
Editorial ,
The Drum

17 Nov 2025

5 min read
How NHSBT's data-led strategy boosted blood donation bookings
The Drum ,
Editorial ,
The Drum

17 Nov 2025

6 min read
Why Oxfam launched a climate justice campaign
The Drum ,
Editorial ,
The Drum

Advertising Case Studies

show all

18 Nov 2025

4 min read
Explained: Lidl’s Oasis masterplan that won over fans
The Drum ,
Editorial ,
The Drum

18 Nov 2025

6 min read
Inside Just Eat Takeaway’s Squid Game 2 campaign delivered a thrilling takeover
The Drum ,
Editorial ,
The Drum

18 Nov 2025

5 min read
How Pepsi’s innovative Sweet Room campaign captured Gen Z’s imagination
The Drum ,
Editorial ,
The Drum

18 Nov 2025

6 min read
Why Hero Cosmetics’ mighty patch campaign cracked the acne stigma
The Drum ,
Editorial ,
The Drum

18 Nov 2025

4 min read
Glassphemous: Inside a Guinness campaign that sparked a cultural revival
The Drum ,
Editorial ,
The Drum

18 Nov 2025

4 min read
Cadbury’s ‘Made to Share’ campaign connected people. It also boosted sales
The Drum ,
Editorial ,
The Drum

18 Nov 2025

2 min read
How the English Dictionary redefined Indian English with playful, cultural insight
The Drum ,
Editorial ,
The Drum

18 Nov 2025

2 min read
Inside Beyond Meat’s constipated campaign to boost vegan advocacy
The Drum ,
Editorial ,
The Drum

Social Media Case Studies

show all

19 Nov 2025

1 min read
How Heinz hijacked Deadpool & Wolverine to boost ketchup sales this summer
The Drum ,
Editorial ,
The Drum

19 Nov 2025

5 min read
Explained: Ampara Silvestre’s viral campaign banned harmful wildlife pet posts
The Drum ,
Editorial ,
The Drum

19 Nov 2025

2 min read
How Tripadvisor revamped social strategy to capture Gen Z
The Drum ,
Editorial ,
The Drum

19 Nov 2025

5 min read
Wilderness Agency drove record-breaking 2025 premiership rugby final sales, here’s how
The Drum ,
Editorial ,
The Drum

19 Nov 2025

2 min read
How Ikea flipped the ‘u up?’ text to boost mattress sales
The Drum ,
Editorial ,
The Drum

19 Nov 2025

4 min read
Explained: Fabric Social’s cost-effective global paid social campaign boosted Big Bus To...
The Drum ,
Editorial ,
The Drum

19 Nov 2025

5 min read
How Nails Inc redefined beauty with its #nailinglife campaign
The Drum ,
Editorial ,
The Drum

19 Nov 2025

5 min read
How Currys flipped the script - literally - to engage Gen-Z
The Drum ,
Editorial ,
The Drum

B2B Case Studies

show all

19 Nov 2025

5 min read
How Capgemini made the wind visible at America’s Cup
The Drum ,
Editorial ,
The Drum

19 Nov 2025

7 min read
How Qualcomm’s developer-centric pivot reshaped its online presence
The Drum ,
Editorial ,
The Drum

19 Nov 2025

7 min read
How Capgemini redefined its relationship with a global beauty leader
The Drum ,
Editorial ,
The Drum

19 Nov 2025

8 min read
How Fujifilm Business Innovation Australia revitalized its brand with a creative transformation...
The Drum ,
Editorial ,
The Drum

19 Nov 2025

7 min read
How SCIEX turned skepticism into proof for the ZenoTOF 8600 launch
The Drum ,
Editorial ,
The Drum

19 Nov 2025

6 min read
How SCIEX turned skepticism into a splashy success at ASMS
The Drum ,
Editorial ,
The Drum

19 Nov 2025

6 min read
How Kraft Heinz revolutionized restaurant marketing with Heinz Verified
The Drum ,
Editorial ,
The Drum

19 Nov 2025

7 min read
Inside Aurora’s bold campaign for Weightmans: redefining legal marketing
The Drum ,
Editorial ,
The Drum

Experience Case Studies

show all

20 Nov 2025

8 min read
How Comcast Business redefined golf experience with a tech-driven game
The Drum ,
Editorial ,
The Drum

20 Nov 2025

6 min read
Why SCAD’s immersive brand story redefined campus recruitment
The Drum ,
Editorial ,
The Drum

20 Nov 2025

5 min read
How Singapore Tourism Board revitalized Orchard Road with a creative festival
The Drum ,
Editorial ,
The Drum

20 Nov 2025

7 min read
Inside Stagwell’s award-winning Cannes Sport Beach
The Drum ,
Editorial ,
The Drum

20 Nov 2025

7 min read
Explained: astraZeneca redefined ASCO 2025 with sustainable design
The Drum ,
Editorial ,
The Drum

20 Nov 2025

6 min read
How Tu transformed perceptions with a chic, mystery pop-up in Soho
The Drum ,
Editorial ,
The Drum

20 Nov 2025

7 min read
Inside Coke Studio’s 2025 evolution into a vibrant hub
The Drum ,
Editorial ,
The Drum

20 Nov 2025

1 min read
How Mastercard turned Carnival makeup stones into a secure payment solution
The Drum ,
Editorial ,
The Drum

Design Case Studies

show all

18 Nov 2025

2 min read
How Fortnum & Mason’s quirky nut campaign cracked up modern shoppers
The Drum ,
Editorial ,
The Drum

14 Nov 2024

5 min read
EDS sufferers pain made visible by WMH&I
The Drum ,
Editorial ,
The Drum

12 Nov 2024

5 min read
Why NBCU redesigned election coverage as a rich interactive experience
The Drum ,
Editorial ,
The Drum

12 Nov 2024

3 min read
Spotify coded music videos into spreadsheet to attract media planners. It worked
The Drum ,
Editorial ,
The Drum

12 Nov 2024

4 min read
This grossout ‘Smear Campaign’ resonates with UK public
The Drum ,
Editorial ,
The Drum

12 Nov 2024

3 min read
​Persil’s poster scavenger hunt wins big with Arsenal fans
The Drum ,
Editorial ,
The Drum

12 Nov 2024

4 min read
Pastiglie Leone brand reinvigorated through ‘sensory escapism’
The Drum ,
Editorial ,
The Drum

12 Nov 2024

3 min read
Harvey Nichols rekindled its ‘hedonistic’ attitude through packaging
The Drum ,
Editorial ,
The Drum

PR Case Studies

show all

20 Nov 2025

2 min read
Why ASICS’ ‘Mind’s Best Friend’ campaign tapped a dog for mental health advocacy
The Drum ,
Editorial ,
The Drum

20 Nov 2025

7 min read
How Gillette’s 2024 relaunch turned a 1980s icon into a cultural phenomenon
The Drum ,
Editorial ,
The Drum

20 Nov 2025

5 min read
First Choice reinvented package holidays for lads. Here’s how
The Drum ,
Editorial ,
The Drum

20 Nov 2025

4 min read
How Hershey’s Milk Chocolate with Caramel bar ignited a nostalgic summer surge
The Drum ,
Editorial ,
The Drum

20 Nov 2025

2 min read
This clever Specsavers campaign tackled hearing loss stigma
The Drum ,
Editorial ,
The Drum

20 Nov 2025

3 min read
Explained: ASICS’ innovative ‘Desk Break Clause’ campaign
The Drum ,
Editorial ,
The Drum

20 Nov 2025

3 min read
How Peppa Pig’s celebrity pregnancy campaign captured global headlines
The Drum ,
Editorial ,
The Drum

20 Nov 2025

4 min read
How Dove’s #ShareTheFirst campaign empowered women to embrace authenticity
The Drum ,
Editorial ,
The Drum

Content Case Studies

show all

19 Nov 2025

6 min read
You will really like it, when they learn to wipe it: Inside an Andrex throwback
The Drum ,
Editorial ,
The Drum

19 Nov 2025

7 min read
How Visit Qatar’s Ramadan campaign redefined cultural celebration
The Drum ,
Editorial ,
The Drum

19 Nov 2025

4 min read
How Sephora’s faces of music campaign captured Gen Z’s hearts
The Drum ,
Editorial ,
The Drum

19 Nov 2025

5 min read
How Nutter Butter engaged Gen Z with a surreal nutterverse campaign
The Drum ,
Editorial ,
The Drum

19 Nov 2025

5 min read
How Kinder’s multilingual app bridged language barriers for joyful reading
The Drum ,
Editorial ,
The Drum

19 Nov 2025

5 min read
How a playful Orea campaign revived sales
The Drum ,
Editorial ,
The Drum

19 Nov 2025

2 min read
How brand Scotland’s local stories campaign boosted perceptions
The Drum ,
Editorial ,
The Drum

19 Nov 2025

4 min read
How Arsenal tackled food poverty with football
The Drum ,
Editorial ,
The Drum

Agency Business Case Studies

show all

14 Nov 2024

7 min read
How PR shop The Romans is growing its global empire
The Drum ,
Editorial ,
The Drum

14 Nov 2024

3 min read
How Unlimited Group became Agency of the Year, months after acquisition by Accenture
The Drum ,
Editorial ,
The Drum

14 Nov 2024

4 min read
How award-winning Translate Plus keeps client satisfaction rates over 90%
The Drum ,
Editorial ,
The Drum

14 Nov 2024

6 min read
How CEO Chris Jones led Space & Time’s pivot to become a ‘growth marketing agency’
The Drum ,
Editorial ,
The Drum

14 Nov 2024

6 min read
‘The agency of tomorrow’: How agency of the year Manifest future-proofed in 2024
The Drum ,
Editorial ,
The Drum

14 Nov 2024

6 min read
How ‘treating culture as a serious business’ netted Hopeful Monsters a Drum Award
The Drum ,
Editorial ,
The Drum

14 Nov 2024

4 min read
How agency Cactus is helping the world to understand men’s mental health
The Drum ,
Editorial ,
The Drum

14 Nov 2024

7 min read
How Locaria’s work to redefine marketing localization strategy became award-winning
The Drum ,
Editorial ,
The Drum

Search Case Studies

show all

28 Nov 2023

6 min read
Zipcar shares award-winning strategy to grow visibility in search
The Drum ,
Editorial ,
The Drum

28 Nov 2023

6 min read
How Verve used good content to grow an online mortgage client's marketshare
The Drum ,
Editorial ,
The Drum

28 Nov 2023

5 min read
Specsavers plugged appointment data into media buying, here's how it worked
The Drum ,
Editorial ,
The Drum

28 Nov 2023

7 min read
How Nicorette ensured its site visibility lived up to its brand power
The Drum ,
Editorial ,
The Drum

28 Nov 2023

5 min read
Royal Mail's award-winning B2B drive explained
The Drum ,
Editorial ,
The Drum

28 Nov 2023

6 min read
Using taboo-busting editorial to reach new audiences: lessons from Libresse
The Drum ,
Editorial ,
The Drum

28 Nov 2023

6 min read
Kinesso helped Hiscox turn around its organic reach
The Drum ,
Editorial ,
The Drum

28 Nov 2023

3 min read
How Verint migrated websites without losing SEO momentum
The Drum ,
Editorial ,
The Drum

Metaverse Case Studies

show all

10 Dec 2023

2 min read
How EY has built out an award-winning metaverse lab
The Drum ,
Editorial ,
The Drum

08 Dec 2023

4 min read
Adidas Original's venture into the metaverse explained
The Drum ,
Editorial ,
The Drum

29 Nov 2023

4 min read
Saweetie rocked the metaverse for the Super Bowl, here's how they did it
The Drum ,
Editorial ,
The Drum

29 Nov 2023

3 min read
How Cult set up a Beauty Week in the metaverse for top clients
The Drum ,
Editorial ,
The Drum

29 Nov 2023

7 min read
H&M nailed its metaverse entry with one simple priority. UX
The Drum ,
Editorial ,
The Drum

29 Nov 2023

6 min read
Metavision became a metaverse leader - here's how
The Drum ,
Editorial ,
The Drum

29 Nov 2023

3 min read
Papa John's cut a nice slice of the NFT market with this award-winning work
The Drum ,
Editorial ,
The Drum

29 Nov 2023

3 min read
Pizza Hut's move from Web 2 to Web 3 made it a big cheese in the metaverse - here's how
The Drum ,
Editorial ,
The Drum

Out of Home Case Studies

show all

05 Dec 2023

3 min read
Maybelline on launching its falsies to the world
The Drum ,
Editorial ,
The Drum

05 Dec 2023

3 min read
How Rethink took Ikea window shopping to new heights
The Drum ,
Editorial ,
The Drum

05 Dec 2023

3 min read
TfL on launching the Elizabeth Line
The Drum ,
Editorial ,
The Drum

05 Dec 2023

4 min read
How creative, media and PR boosted Tony Blair's ticket sales
The Drum ,
Editorial ,
The Drum

05 Dec 2023

7 min read
How Posterscope and EE got late night commuters home safely
The Drum ,
Editorial ,
The Drum

05 Dec 2023

4 min read
GSA created buzz around Google's geospatial software, here's how
The Drum ,
Editorial ,
The Drum

05 Dec 2023

6 min read
How Kinetic & PHD drove Barbie & Ken to movie success
The Drum ,
Editorial ,
The Drum

05 Dec 2023

3 min read
Harry's on how seeing the big picture delivered big sales
The Drum ,
Editorial ,
The Drum

Marketing Americas Case Studies

show all

11 Jun 2025

5 min read
How Jack Link’s 2024 national jerky day campaign soared with a spectacular drone show
The Drum ,
Editorial ,
The Drum

11 Jun 2025

2 min read
Inside MGA’s viral holiday campaign: a diss track triumph
The Drum ,
Editorial ,
The Drum

11 Jun 2025

6 min read
TurboTax’s clever horror film conquered Gen Z’s tax anxiety
The Drum ,
Editorial ,
The Drum

11 Jun 2025

3 min read
How Oura’s captivating storytelling boosted sales by 42% in a month
The Drum ,
Editorial ,
The Drum

11 Jun 2025

3 min read
How Soles4Souls’ impactful clothing campaign boosted awareness and donations
The Drum ,
Editorial ,
The Drum

11 Jun 2025

7 min read
How workday rocked the B2B world
The Drum ,
Editorial ,
The Drum

11 Jun 2025

5 min read
Find out how Headspace boosted holiday signups with this efficient AI campaign
The Drum ,
Editorial ,
The Drum

11 Jun 2025

4 min read
How this Stella Artois campaign redefined premium beer for everyday moments
The Drum ,
Editorial ,
The Drum

Marketing EMEA Case Studies

show all

05 Jun 2025

2 min read
Sky Ireland's bold entry into mobile market exceeded expectations.
The Drum ,
Editorial ,
The Drum

05 Jun 2025

4 min read
This campaign with Mourinho revealed Snickers's groundbreaking AI strategy
The Drum ,
Editorial ,
The Drum

05 Jun 2025

5 min read
Inside Jeep’s groundbreaking community-driven campaign
The Drum ,
Editorial ,
The Drum

05 Jun 2025

7 min read
Inside MRS Training and Rescue’s groundbreaking campaign to save lives
The Drum ,
Editorial ,
The Drum

05 Jun 2025

4 min read
How Husqvarna’s viral campaign turned lawnmowers into gaming consoles
The Drum ,
Editorial ,
The Drum

05 Jun 2025

4 min read
How Killed Here forced a change in domestic homicide laws
The Drum ,
Editorial ,
The Drum

05 Jun 2025

4 min read
How this transformative Sky campaign redefined its brand identity
The Drum ,
Editorial ,
The Drum

05 Jun 2025

7 min read
Inside Taco Bell’s clever UK lunch market capture
The Drum ,
Editorial ,
The Drum

Marketing APAC Case Studies

show all

28 May 2025

6 min read
Inside Hong Kong Jockey Club’s campaign to transform public perception and create a huge...
The Drum ,
Editorial ,
The Drum

28 May 2025

5 min read
How Bebeclub’s AI poop tracker transformed digestive health insights for mothers
The Drum ,
Editorial ,
The Drum

28 May 2025

5 min read
Inside Shell Helix’s Ferrari-backed ad campaigns that drove real results
The Drum ,
Editorial ,
The Drum

28 May 2025

7 min read
How HSBC won over ASEAN businesses with this clever B2B campaign
The Drum ,
Editorial ,
The Drum

28 May 2025

1 min read
How SKM’s 'Be Greater’ campaign reached 11m with kind viral shorts
The Drum ,
Editorial ,
The Drum

28 May 2025

4 min read
How Haier’s Australian Open sponsorship drove a brand rejuvenation
The Drum ,
Editorial ,
The Drum

28 May 2025

7 min read
How RHB won gold for uniting Malaysia with the ‘Forgiveness’ campaign
The Drum ,
Editorial ,
The Drum

28 May 2025

7 min read
How Vaseline won gold with a bold, tinted lip care campaign in the Philippines
The Drum ,
Editorial ,
The Drum

Digital Advertising Case Studies

show all

06 Dec 2023

5 min read
How soldier letters became a cornerstone of a Canadian mortgage brand's campaign
The Drum ,
Editorial ,
The Drum

06 Dec 2023

4 min read
Mastercard's Team of Leos was a Messi masterclass, here's why
The Drum ,
Editorial ,
The Drum

06 Dec 2023

6 min read
Success not to be sneezed at: Telfast's pollen trigger machine explained
The Drum ,
Editorial ,
The Drum

06 Dec 2023

2 min read
How KitKat said more with fewer words in digital
The Drum ,
Editorial ,
The Drum

06 Dec 2023

5 min read
GumGum and Playground xyz on fusing attention and contextual tech for huge ROAS increase
The Drum ,
Editorial ,
The Drum

06 Dec 2023

7 min read
Henkel explains its award-winning account-based transformation
The Drum ,
Editorial ,
The Drum

06 Dec 2023

5 min read
How Hennessy crafted success with a programmatic omnichannel campaign
The Drum ,
Editorial ,
The Drum

06 Dec 2023

5 min read
How an out-of-the-box social campaign showed an off-road powerhouse in full focus
The Drum ,
Editorial ,
The Drum

Digital Industries Case Studies

show all

18 Nov 2025

5 min read
How NFL and Code and Theory revamped the app for a seamless fan experience
The Drum ,
Editorial ,
The Drum

18 Nov 2025

7 min read
How Overwolf Ads revolutionized in-game advertising with zero technical lift
The Drum ,
Editorial ,
The Drum

18 Nov 2025

3 min read
Explained: Love Captured transformed human trafficking awareness with a gripping dual-narrative...
The Drum ,
Editorial ,
The Drum

30 Nov 2023

6 min read
Yeti on how setting out the perfect year ahead is bolstering brand engagement
The Drum ,
Editorial ,
The Drum

30 Nov 2023

5 min read
Google Pixel and The Guardian scored big at the Women's World Cup, here's how
The Drum ,
Editorial ,
The Drum

30 Nov 2023

5 min read
Coca-Cola explains how it showed Saudi Arabia a new side of its brand
The Drum ,
Editorial ,
The Drum

30 Nov 2023

7 min read
How paint brand Valspar brought new life to its online brand
The Drum ,
Editorial ,
The Drum

30 Nov 2023

7 min read
How Smarthub's investment is taking ad tech to new heights
The Drum ,
Editorial ,
The Drum

Explore more content

Agencies Awards Case Studies B2B Buyer's Guides for Drummies Commerce Media Creative Marketing Media Technology