The Drum Awards for Marketing APAC

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28 May 2025

6 min read
Inside Hong Kong Jockey Club’s campaign to transform public perception and create a huge...
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28 May 2025

5 min read
How Bebeclub’s AI poop tracker transformed digestive health insights for mothers
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28 May 2025

5 min read
Inside Shell Helix’s Ferrari-backed ad campaigns that drove real results
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28 May 2025

7 min read
How HSBC won over ASEAN businesses with this clever B2B campaign
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28 May 2025

1 min read
How SKM’s 'Be Greater’ campaign reached 11m with kind viral shorts
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28 May 2025

4 min read
How Haier’s Australian Open sponsorship drove a brand rejuvenation
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28 May 2025

7 min read
How RHB won gold for uniting Malaysia with the ‘Forgiveness’ campaign
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28 May 2025

7 min read
How Vaseline won gold with a bold, tinted lip care campaign in the Philippines
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28 May 2025

5 min read
How Honor swept awards with an authentic representation of ALS
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28 May 2025

4 min read
Inside Google Search’s Ramadan 2024 campaign, which blended tradition and subcultures in...
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28 May 2025

1 min read
How Ikea Singapore’s Resten Bag tackled sleep deprivation in Singapore
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28 May 2025

4 min read
Estée Lauder wins award for revitalizing brand with viral short drama strategy during 520...
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28 May 2025

6 min read
How Deliveroo won Singapore’s trust with ‘unexpectedly simple’ delivery fee strategy
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28 May 2025

7 min read
Why Petronas's marketing leads Malaysia's fuel market
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28 May 2025

6 min read
How Maxibon’s new bakery range lifted sales 124%
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28 May 2025

3 min read
How DBS/POSB supported Singapore's local culture, seniors, and businesses
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28 May 2025

5 min read
How Toblerone doubled premium growth with a Vogue partnership
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28 May 2025

3 min read
How Fairrie bridged gaming culture with luxury with real symbols of esports achievements
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28 May 2025

5 min read
Inside Google Play’s 'Hidden Dangers’ cybersecurity campaign in Indonesia
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28 May 2025

6 min read
How Lancôme excited Thailand’s Gen Z with Idôle fragrance, Grab’s full-funnel campai...
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28 May 2025

3 min read
How Singapore won hearts with a Coldplay’ Man in the Moon’ music video
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28 May 2025

4 min read
Record-breaking TikTok charity livestream raises $4.9m for We Are Mobilise
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28 May 2025

6 min read
How End Food Waste Australia reduced household food waste with a clever campaign
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28 May 2025

2 min read
How Google's Project Relate bridged comms gaps for non-standard speech users
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28 May 2025

1 min read
How Oatly’s 'Support Your Local Oat Dealers' campaign won over Australian hearts and cup...
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28 May 2025

4 min read
How La Mer's Wonder Express captivated customers with an immersive holiday activation in C...
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28 May 2025

5 min read
How CMC Markets reengineered demand with a strategic search shift
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