Technology

From the boom in e-commerce to the battles raging over data, we are very much in the era of digital transformation. Here, we explore what this profound period of change means for marketing.

All Topics Digital transformation Social media Data & privacy Web3 Artificial intelligence Adtech

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6 min read
From banner ads to AI: IAB chairs map 30 years of digital advertising – and the battles still...
The Drum ,
Editorial ,
The Drum

New

6 min read
Alison Levin takes the wheel at IAB as advertising enters its AI supercycle
The Drum ,
Editorial ,
The Drum

New

4 min read
CES and beyond: tech’s new era of cultural power
Zaid Al-Qassab ,
Global CEO ,
M+C Saatchi Group

4 days ago

6 min read
Nick Clegg thinks blaming tech for social breakdown is a cop-out
The Drum ,
Editorial ,
The Drum

4 days ago

4 min read
Are we about to see AI chickens come home to roost?
Caroline Clark ,
Managing Director ,
Radish

5 days ago

2 min read
What about the 72%? Why brands can’t afford to ignore offline sales
Maria Greaves ,
Assistant editor - branded content

5 days ago

7 min read
If AI is the answer, what was the question?
Amanda Dyke ,
Managing Partner, Marketing & Communications, North America ,
Havas Media Network

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31 Jul 2025

9 min read
UK age verification hits: VPN use soars, backlash peaks and privacy debates reignite
Sam Anderson ,
Intelligence editor ,
The Drum
Premium Item

28 Jan 2025

7 min read
Exactly.ai and the ‘personal AI model’: is this the future for creators?
Tom Banks ,
Creative Editor ,
The Drum
Premium Item

02 Dec 2024

12 min read
OpenAI is eyeing ads – but getting it right will be a tricky balancing act
Kendra Barnett ,
Associate Editor ,
The Drum

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45 mins

More Technology

27 Jan 2026

2 min read
‘The 2026 World Cup won’t be won by sponsors – it’ll be won in the moments’
Maria Greaves ,
Assistant editor - branded content ,
The Drum

27 Jan 2026

7 min read
Paid ads in ChatGPT will not look like search or social. That’s the real disruption
Alice Baker ,
Senior SEO Executive ,
Sierra Six Media Limited

23 Jan 2026

4 min read
Banning under-16s from social media won’t protect kids. It just makes politicians feel u...
Alistair Young ,
Editorial Assistant ,
The Drum

22 Jan 2026

5 min read
AI Max, ChatGPT shopping, and the future of paid media
Neil Baker ,
Head of paid media ,
Tug Agency

22 Jan 2026

7 min read
Ads on ChatGPT ‘in the coming weeks’ – how did we get here and what’s next?
Aaron Goldman ,
Mediaocean

22 Jan 2026

5 min read
What AI is teaching brands about showing up in Super Bowl moments
Margo Waldrop ,
Content Writer ,
The Drum

19 Jan 2026

5 min read
ChatGPT is about to get ads. Will this next phase of AI monetization make or break trust?
Gordon Young ,
Editor-in-Chief ,
The Drum

19 Jan 2026

4 min read
Conversational AI will force a rethink of how search is monetized
Matt Shenton ,
Director of biddable media ,
Croud

16 Jan 2026

4 min read
As AI goes from feature to infrastructure, data becomes the new ROI
Jenni Baker ,
Senior Editor ,
The Drum

16 Jan 2026

5 min read
What the agentic web means for B2B marketers
Bonnie Moss ,
President and Founder ,
Moss Networks

15 Jan 2026

3 min read
How entertainment is becoming a ‘connected, intelligent ecosystem’ for commerce media
Jenni Baker ,
Senior Editor ,
The Drum

14 Jan 2026

8 min read
Dr Mark Maybury grew up with sci-fi robots. Now he’s building AI for defense
Jenni Baker ,
Senior Editor ,
The Drum

14 Jan 2026

7 min read
How agentic AI is becoming retail’s make-or-break battleground
Gordon Young ,
Editor-in-Chief ,
The Drum

14 Jan 2026

11 min read
Gen AI licensing, server-side tracking & more: The AI and tech trends shaping 2026
Sam Anderson ,
Intelligence editor ,
The Drum

14 Jan 2026

6 min read
Dunnhumby’s Erich Kahner on why retail’s next chapter won’t be written by AI alone
The Drum ,
Editorial ,
The Drum

13 Jan 2026

2 min read
Marketing is in its ‘outcomes era’ – and it’s a reckoning, not a revolution
Maria Greaves ,
Assistant editor - branded content ,
The Drum

13 Jan 2026

15 min read
DeepL CMO Steve Rotter: marketing teams are underestimating the impact of AI
Tim Healey ,
Founder

13 Jan 2026

3 min read
How live experience kicks off the B2B buyer journey for ‘paddlers, swimmers & divers’
Maria Greaves ,
Assistant editor - branded content ,
The Drum

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