Technology

From the boom in e-commerce to the battles raging over data, we are very much in the era of digital transformation. Here, we explore what this profound period of change means for marketing.

All Topics Digital transformation Social media Data & privacy Web3 Artificial intelligence Adtech

13 Jan 2026

3 min read
How live experience kicks off the B2B buyer journey for ‘paddlers, swimmers & divers’
Maria Greaves ,
Assistant editor - branded content ,
The Drum

12 Jan 2026

7 min read
Aipex’s Eddie Bernardon on why AI belongs in the passenger seat
Gordon Young ,
Editor-in-Chief ,
The Drum

12 Jan 2026

5 min read
CES 2026: Walmart, Adobe and Lenovo on selling to AI agents, not just people
Margo Waldrop ,
Content Writer ,
The Drum

12 Jan 2026

5 min read
Intuit’s Thomas Ranese says the funnel isn’t dead. It just won’t sit still
Margo Waldrop ,
Content Writer ,
The Drum

12 Jan 2026

4 min read
At CES, the All-In podcast tackled what AI speed really looks like
Margo Waldrop ,
Content Writer ,
The Drum

09 Jan 2026

7 min read
Audio grew up quietly. CES just made that impossible to ignore
Gordon Young ,
Editor-in-Chief ,
The Drum

08 Jan 2026

7 min read
Mastercard’s commerce media boss on what happens when AI agents do the buying
Gordon Young ,
Editor-in-Chief ,
The Drum

08 Jan 2026

6 min read
CES 2026: Why agencies are finally treating AI as software, not slideware
The Drum ,
Editorial ,
The Drum

08 Jan 2026

5 min read
We’ve crossed the uncanny valley, now we need to teach the machines to act
Colin Melville ,
Head of AI Film ,
Emota

08 Jan 2026

7 min read
Samsung’s real CES story isn’t products. It’s the house
Gordon Young ,
Editor-in-Chief ,
The Drum

08 Jan 2026

4 min read
AMD says AI’s next phase will be decided by compute, not cleverness
Margo Waldrop ,
Content Writer ,
The Drum

08 Jan 2026

6 min read
Stagwell bets the business on ‘The Machine’ – and on not being too big to change
Gordon Young ,
Editor-in-Chief ,
The Drum

08 Jan 2026

4 min read
The end of fragmented marketing: why the future belongs to ‘The Machine’
Jean McCabe ,
Group Director of Product Strategy ,
Code and Theory

08 Jan 2026

7 min read
AI is reshaping discovery. Affiliate may be the most reliable channel left
James Bentley ,
AI Strategy Director ,
Awin

07 Jan 2026

4 min read
Yannick Bolloré makes the case for AI as agency infrastructure at CES 2026
Margo Waldrop ,
Content Writer ,
The Drum

07 Jan 2026

5 min read
CES 2026: How DoorDash is turning intent into action with smarter commerce media
Margo Waldrop ,
Content Writer ,
The Drum

07 Jan 2026

6 min read
CES is about what’s new, but Lenovo’s Emily Ketchen is using it to prepare for who’s...
Jenni Baker ,
Senior Editor ,
The Drum

07 Jan 2026

6 min read
AI won’t save you, authenticity will
Jackie Lyons ,
Chief Planning Officer ,
Havas Media Network

06 Jan 2026

5 min read
From sci-fi to systems that work: what CES 2026 says about where the world is headed
Gordon Young ,
Editor-in-Chief ,
The Drum

06 Jan 2026

4 min read
The end of generic content: how search is splitting into cultural micro-niches
Alice Baker ,
Senior SEO Executive ,
Sierra Six Media Limited

05 Jan 2026

5 min read
CES 2026: 3 megatrends set to define this year’s show, according to CTA
The Drum ,
Editorial ,
The Drum

23 Dec 2025

6 min read
AI’s second wave in adtech: from optimization to real-time decisioning
Pedro Carrascosa ,
Business Development Director for AdTech and MarTech ,
Avenga

23 Dec 2025

7 min read
What the tech happened in 2025?
Daniel Purnell ,
Marketing director ,
SmartAssets

19 Dec 2025

6 min read
From automation to autonomy: why AI agents will redefine advertising
David Rudnick ,
Chief technology officer ,
LG Ad Solutions

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