Technology

From the boom in e-commerce to the battles raging over data, we are very much in the era of digital transformation. Here, we explore what this profound period of change means for marketing.

All Topics Digital transformation Social media Data & privacy Web3 Artificial intelligence Adtech

19 Dec 2025

6 min read
From automation to autonomy: why AI agents will redefine advertising
David Rudnick ,
Chief technology officer ,
LG Ad Solutions

19 Dec 2025

5 min read
With AI now table stakes, language use will provide the edge
Rachael Bradley ,
Associate director, multilingual marketing ,
Locaria

18 Dec 2025

6 min read
New rules of the game: 3 ways to score the 2026 World Cup marketing opportunity
Maria Greaves ,
Assistant editor - branded content

16 Dec 2025

6 min read
PageProof CTO: AI guardrails fall apart when asset origins aren’t clear
Margo Waldrop ,
Content Writer ,
The Drum

15 Dec 2025

5 min read
AI is changing the way customers shop. How should your brand respond?
Ollie Shelton ,
Marketing Manager ,
Threepipe Reply

12 Dec 2025

5 min read
The era of AI search: marketing’s once-in-a-generation shift
Andrew Warden ,
Chief Marketing Officer ,
Semrush

12 Dec 2025

7 min read
Predictions everywhere, by everyone (all at once)
Andrew Douthwaite ,
VP Commercial ,
MSquared

12 Dec 2025

4 min read
Will people stop visiting websites in 2026?
Alex Moran ,
Head of Organic Growth ,
Space & Time

10 Dec 2025

8 min read
Amplitude bets big on AI as its CMO declares the future of marketing lives inside the prod...
Gordon Young ,
Editor-in-Chief ,
The Drum

10 Dec 2025

4 min read
Confidence at scale in 2026
Bradley Keefer ,
CRO ,
Keen Decision Systems

09 Dec 2025

3 min read
Inside the AI bubble there’s a new future of work
Steve Antoniewicz ,
SVP ,
The Drum

05 Dec 2025

6 min read
Why GEO means doing digital marketing properly
Callum Dolan ,
Customer Success Director ,
Luxid

04 Dec 2025

3 min read
Judge of the Day: Kandace J Barker charts the future of B2B marketing
Margo Waldrop ,
Content Writer ,
The Drum

04 Dec 2025

3 min read
Judge of the Day: Tom Ajello charts the next era of digital experience
Margo Waldrop ,
Content Writer ,
The Drum

03 Dec 2025

10 min read
10 times brands had great reactions to rivals
Margo Waldrop ,
Content Writer ,
The Drum

03 Dec 2025

4 min read
Will ChatGPT’s Atlas browser change the game for brand marketers?
Josh Boot ,
Head of Organic Performance ,
Fox Agency

03 Dec 2025

5 min read
Digital PR is the way to win over LLMs
Hannah McIntosh ,
Digital PR & content strategy director ,
Croud

03 Dec 2025

9 min read
How AI Is accelerating long-standing shifts in traveler behavior

01 Dec 2025

7 min read
You're not imagining it: Amazon really is a sea of ads (and it still works)
Kiri Masters ,
Commerce media columnist ,
The Drum

28 Nov 2025

5 min read
How holiday campaigns are a tech marathon – not just a marketing sprint
Suhaib Zaheer ,
SVP of Managed Hosting & GM ,
Cloudways by DigitalOcean

27 Nov 2025

6 min read
Does your brand measure up? 4 key insights from Google’s Measurement Awards
Maria Greaves ,
Assistant editor - branded content

27 Nov 2025

7 min read
Inside the B2B jury room: What’s shaping the next era of business-to-business?
Margo Waldrop ,
Content Writer ,
The Drum

25 Nov 2025

2 min read
‘You don’t have to be a big sponsor to make a big play in sports marketing’
Maria Greaves ,
Assistant editor - branded content

24 Nov 2025

6 min read
Carryl Pierre-Drews does some much-needed myth-busting about B2B marketing
Carryl Pierre-Drews ,
CMO ,
IAB

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