Privacy

01 Dec 2025

2 min read
Privacy is the new performance, say 77% of global CMOs
Maria Greaves ,
Assistant editor - branded content

26 Aug 2025

5 min read
How to effectively use first-party data in paid media
Matt Lamprell ,
Head of data & tech ,
MG OMD

22 May 2025

6 min read
Building trust in the age of AI: from the newsroom to the niche
Jenni Baker ,
Senior Editor ,
The Drum

13 Dec 2024

6 min read
4 ‘non-negotiables’ for UK advertisers to start 2025 with the foundations for growth
Jenni Baker ,
Senior Editor ,
The Drum

26 Nov 2024

6 min read
Progress on online privacy: now, next & long-term priorities
Jenni Baker ,
Senior Editor ,
The Drum

03 Sep 2024

6 min read
When authentication falls short: Myths and realities in advertising ID solutions
Valbona Gjini ,
VP, marketing & communications ,
ID5

26 Feb 2024

7 min read
The marketer’s guide to advertising measurement in 2024
Jenni Baker ,
Senior Editor ,
The Drum

26 Jan 2024

4 min read
Pressure group’s chilling short accuses Apple of complacency in child safety violations
Audrey Kemp ,
LA Reporter ,
The Drum

07 Nov 2023

6 min read
Users want more privacy online, while ad tech is pushing in the other direction

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