Who is... Watson? The day AI went prime time trailer
Technology
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It’s 2011. Harry Potter casts his final spell in theatres, Snapchat lands on smartphones, and IBM Watson does the unthinkable – beats us at our own game. This is how IBM’s magic marketing moment turned AI from abstract business technology into a burning cultural sensation, presented by Transmission and premiering in EMEA at The Drum B2B World Fest. Check the agenda
