‘Let’s Story! by Applaydu’ campaign by Gameloft for Brands won Gold in Content Education & E-Learn at The Drum Awards, addressing the global need for multilingual education by offering an AI-powered platform for inclusive, multilingual children’s books.
Speaking to The Drum at the Global Education Summit, Kinder’s Chief Digital Officer explains, "Globally, 40% of people lack access to education in a language they speak fluently, rising to 90% in some low and middle-income countries. Over 31 million displaced youth face language barriers in learning. As migration grows, linguistically diverse classrooms are becoming the norm, highlighting the urgent need for inclusive, multilingual education (UNESCO, 2025)."
Since 1968, Kinder has embodied “A LITTLE, A LOT,” fostering precious moments between parents and children. In 2019, Kinder launched its first digital transformation by releasing the 'Applaydu educational family games' app accessible through Kinder Surprise & Kinder Joy products. Made in collaboration between Kinder, Gameloft, and in part informed by research from the Department of Education at the University of Oxford, families who play our app also support a research project called 'LiFT (Learning in Families through Technology)', with an aim to benefit society through the development of leading research that will provide a better understanding of the nature of learning through digital technology and will serve as an important step in encouraging families’ engagement in their children’s education. To date, the app has 83+ million families playing it worldwide.
In 2023, scientists in the USA discovered significant links between reading for pleasure in early childhood and cognitive development in adolescence. In 2024, Kinder Chocolate, Kinder’s flagship product, joins the Kinder brand's digital transformation by releasing 'Let's Story! by Applaydu', an AI-powered storybook & e-book platform that combines with advanced AI to create global accessibility to multi-lingual children’s books.
For the first time in history, scientists have revealed that reading for pleasure during early childhood significantly impacts brain development and mental health well-being in adolescence. Childhood is a crucial neurodevelopmental period. Our insight shows that younger kids among 3-4 are more likely to develop a love for reading. We know that repeatedly engaging in reading for pleasure is critical among early readers. Introducing reading for pleasure when children are young can help in school, and may help them later on in life.
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How did we measure Changing Consumer Behavior?
'Let's Story! By Applaydu' is an embodiment of Kinder Chocolate’s modern mission to support kid’s reading cycle. Our app aims to bring the magic of story time by providing parents & children with a free, inclusive tool that supports enjoyable reading and rewarding experiences. Kinder along with researchers from the Department of Education at the University of Oxford, Game Developers (Gameloft), and AI Engineers (Microsoft), came together to create an e-books platform to support enjoyable reading at home. Building on our goal to create something multilingual and inclusive, It’s A LITTLE book, with A LOT of stories, A LOT of languages.
'Let’s Story' already goes further than most platforms to support multilingual engagement in enabling users to switch between 15 different languages with 2 modes of experience:
With a unique feature of Parent Prompting, the 'Let’s Story' platform provides a unique opportunity to expand the offering for multilingual families.
How did we measure Changing Consumer Behavior?
Within just 10 months since launch (October, 2024), we’ve delivered 28.2 million minutes of joyful reading moments (July, 2025) to over 2 million families engaged. Average user has played 2-5x on average with 200-400K users per month. For Communities: Featured in Mom communities of best educational products for kids (Mom’s Choice Awards, Parents’ Pick Awards). Our app acquired Safety Badges (KidSafe Coppa Certified standard, Educational App store Certified) to support our modern mission of the responsible use of AI technology. Societal impact: With a growing bilingual population and a growing Interactive Children’s Book Market, 'Let’s Story’s' inclusive & free e-books platform has the potential to give access to millions of families to read stories in their home language.
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Gameloft for brands offers advertisers a unique level of visibility and engagement with their audiences. A leader in the development and publication of games, we...