CEO of Publicist Lara Vandenberg on the changing influence of the CMO

Marc de Swaan Arons on redefining marketing's role beyond effectiveness

The Drum's Gordon Young speaks with Marc de Swaan Arons, founder of the Institute for Real Growth, about marketing's evolving role in business value creation. Marc explains why marketers should move beyond traditional effectiveness metrics and instead leverage their unique mindset to support all business functions - from HR to investor relations.

SeeHer’s Christine Guilfoyle on the power of women’s sport in marketing

Global growth and interest in women’s sports has been a major headline in the last five years and Christine Guilfoyle of the ANA’s SeeHer movement outlines her thoughts to The Drum’s Audrey Kemp on how marketers can embrace women's sports to tell incredible stories that will really move the dial on genders imbalance issues that continue to blight societies.

Carla Dodds of Novo Mercatus on maintaining focus and relevant comms

The future marketers focus is the focus of this interview with Carla Dodds of Novo Mercatus, who outlines to The Drum’s Audrey Kemp how CMOs need to maintain a strong focus on what customers want from their brand, and how that needs to be skillfully communicated to the C-Suite in a relevant way to ensure the business meets consumer needs long term.

Federico Salvitti on where humans fit into AI

Vice-president of growth at Mint.ai Frederico Salvatti speaks to The Drum’s Audrey Kemp at the ANA in Orlando and outlines how AI is no threat to marketers as human beings, human ingenuity and human creativity are ultimately fuelling the development of AI. The Intelligence may be artificial, but it’s always going to come from humans.

Matt Wasserlauf on staying at AI’s cutting-edge

In this CEO spotlight Trends video filmed at the ANA 2024, founder and CEO of Blockboard Matt Wasserlauf talks to The Drum’s Audrey about the impact AI is having on the marketing profession, and how he goes about ensuring that his team remains at the very cutting edge of these exciting technologies that are changing the face of what marketers can achieve.

Michelle Froah on thinking globally, but acting locally

In this video recorded at the ANA in Orlando, Florida, US reporter Audrey Kemp kicks off The Drum’s CMO Spotlight Trends series speaking to Michelle Fro, CMO and Innovation Officer at ETS. Michelle gives her thoughts on how the CMO role is diversifying in the current climate and the importance of thinking globally while acting locally.