How brands can win at the World Cup

New year’s resolutions - How the marketing industry can change its ways in 2026

As the industry sets its sights on 2026, Brand and Marketing Director at Currys, Dan Rubel, will lay out his New Year’s resolutions for marketers - urging brands to be bolder, braver and more imaginative. He’ll explore why creativity must reclaim its seat at the top table, how marketing can better engage the C-suite and how data, measurement and personalisation need to evolve in the year ahead. Expect sharp insights on how marketers can raise their game - and their impact - in 2026.

The shape of agencies to come

As holding companies invest heavily in AI, streamline structures and cut headcount in pursuit of efficiency, how will the agency landscape change during 2026 with legacy agency brands such as DDB and FCB set to disappear. In this timely discussion, leading marketers explore what consolidation means for creativity, capability and culture and how it will impact brands seeking choice, diversity and innovation from their agency partners. Expect frank insights on survival, reinvention and what the next agency era will bring.

Commerce media comes of age in 2026

Commerce media is rewriting the rules of retail, but where is the revolution as we enter 2026? This panel will explore the fast-evolving opportunities for brands as commerce, media and data converge. From retail media networks and shoppable content to in-store digital innovation, we’ll spotlight the platforms and pioneers leading the charge. Hear which brands are embracing this blended physical–digital route to market, and what it takes to turn commerce media into measurable growth.

Man vs Machine

In a fast-paced predictions showdown, WPP's chief AI officer Daniel Hulme goes head to head with the world’s leading AI platforms. Drawing on real-world experience, he’ll challenge machine-made forecasts on how AI will reshape business, roles, governance and innovation in the year ahead - revealing where humans still outthink the machines, and where the machines might just be winning.

Mark Ritson: Predictions for 2026

In this rapid-fire session, The Drum’s regular columnist and marketing legend Mark Ritson shares his insights on what 2026 will bring for brands and marketers. Expect fast analysis, bold provocations and clear takeaways as Mark decodes the trends, tensions and opportunities that will define marketing’s next twelve months.

Are you ready to deliver Customer Experience 3.0?

Customer Experience 3.0 is here - but is your brand ready? This session will explore what CX 3.0 really means in an era of AI, hyper-personalisation and connected journeys. Our expert panel will discuss how brands can evolve from transactional touchpoints to truly immersive, emotionally intelligent experiences - and what the rewards will be for those who get it right. Discover how CX 3.0 can unlock deeper engagement, stronger loyalty and sustainable growth in 2026.