In the Intelligence Age, the future belongs to the indies

The Drum @ Web Summit Lisbon and Independent Agencies

Independent agencies are rewriting the rules of advertising. While holding companies wrestle with mergers, bureaucracy, and outdated models, it’s nimble independents who are leveraging new technologies to move faster, think bolder, and deliver sharper results. Join two creative leaders with deep experience in both worlds as they explore how indies are challenging the dominance of the big networks.
Share Episode
About the show

More Episodes

Work in 2028: faster, smarter, more human

Filmed at WebSummit Lisbon 2025, The Drum asked industry leaders and top thinkers how they see the future of work evolving over the next three years - from AI-accelerated productivity to the renewed premium on human judgement, creativity and connection.

The AI tipping point

From WebSummit Lisbon 2025, The Drum explored whether a tipping point is ahead in how labour and value are defined in modern work - and what happens when “average” tasks get automated and human value shifts to depth, originality and trust.

How tech is re-wiring business growth

On the ground at WebSummit Lisbon 2025, The Drum put one question to leading voices: what role is technology playing in reshaping how businesses operate and grow? Hear how AI, automation and smarter data use are changing the way companies scale.

The power of storytelling to drive action

Join Make-A-Wish and Disney for a conversation on why authentic, purpose-driven storytelling cuts through the noise. For anyone balancing performance with impact, this session offers insights, inspiration, and actionable takeaways for building connections that matter.

Harnessing creativity before AI takes over

As AI reshapes creativity, marketing, and teamwork, one question stands out: What kind of leadership will future-proof our work and impact? Join Founder & CEO, MG Empower, Maira Genovese and President & CMO Europe, The Coca-Cola Company, Javier Meza as they discuss leading across borders and embracing technology in everyday business, drawing on decades of global leadership experience.

Popular To Watch

New

Predictions 2026

Edelman’s tipping points for 2026

Predictions 2026

Awards Connect: Judges, winners and what it takes to win in 2026

Predictions 2026

Rory Sutherland: Predictions for 2026

Predictions 2026

Social media in 2026: from reach to real relationships

Predictions 2026

Tom Goodwin: Predictions for 2026

Predictions 2026

Sian Conway-Wood on consumer behavior in 2026

Series From The Drum

Where outcomes are the expectation

The Drum @ CES

The connected future of marketing

The ideas and innovators transforming modern marketing

Showing life beyond London through mindset, movement & money

B2B marketing decoded

Slow the F*ck Down

Refresh, reset and grow

Innovation in motion

Sharp takes and smart moves on programmatic’s new frontiers