Margo Waldrop

Content Writer

The Drum
The Drum Awards

Judge of the Day: Will Thompson on clarity, intent and getting the basics right
The Drum Awards

Judge of the Day: Laura Mercurio wants B2B strategy to think harder and feel smarter
The Drum Awards

What awards judges are really looking for in 2026
The Drum Awards

Judge of the Day: Fiona Couper makes the case for memorability in B2B
Brand Strategy

Sian Conway-Wood: Why making decisions easier will be the real advantage in 2026
Brand Strategy

Rory Sutherland: Why marketing’s biggest risk in 2026 is mistaking efficiency for progre...
Brand Strategy

Social media in 2026: why reach is losing ground to real relationships
Brand Strategy

Why the 2026 World Cup will be won on the TV home screen, not during the game
Brand Strategy

Columbia Sportswear tests ‘engineered for whatever’ with bear poop beer
The Drum Awards

Judge of the Day: Seray Korchagin wants B2B to sound more human
The Drum Awards

Judge of the Day: Chris Blades on making B2B marketing more human
Artificial Intelligence

What AI is teaching brands about showing up in Super Bowl moments