With a little support from The Drum’s editor-in-chief Gordon Young, Chat GPT runs the rule over Nvidia chief Jensen Huang’s AI-heavy keynote at CES 2025.
Imagine your IT manager as the head of HR – not for humans, but for an entire digital workforce of autonomous helpers. That’s the future Jensen Huang painted during Nvidia’s blockbuster CES 2025 keynote, held before a whooping, clapping, 12,000-strong crowd at the Michelob Ultra Arena. It felt more like a rock concert – or a vintage Steve Jobs reveal – than a standard tech presentation. By the end, Nvidia shares had jumped over 3%, a sure sign that investors still believe the company’s hot streak is far from over.
IT as the new AI HR
Huang didn’t waste any time. “In a lot of ways, the IT department of every company is going to be the HR department of AI agents in the future,” he declared to an audible mix of cheers and gasps. Instead of just fixing servers and resetting passwords, IT pros will soon be hiring, training and supervising fleets of digital workers – AI agents that never call in sick, never take vacations and are custom-tailored to each company’s unique language, processes and culture. It’s a bold vision and judging by the raucous applause, the audience was on board.
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A desktop AI supercomputer with Project Digits
Of course, it wouldn’t be an Nvidia keynote without some seriously drool-worthy hardware. The star this time was Project Digits, an AI desktop built around the new GB10 chip, a pint-sized variant of the GB200 platform that’s been flying off the shelves for giants like Amazon, Google, Meta, Microsoft and Tesla.
“This little thing here is in full production,” Huang said with a grin, holding the GB10 chip like he’d just won an Oscar. “We’re expecting this computer to be available in the May time frame.”
Combining the GB10 with 128GB of unified memory and 4TB of storage, Project Digits promises to deliver a powerful AI computing experience that can sit right on your desk, rather than in some distant data center.
Big moves in gaming and automation
Nvidia might be a juggernaut in AI, but it hasn’t forgotten its origins in gaming. Huang unveiled the top-of-the-line GeForce RTX 5090 GPU, a $1,999 beast that promises twice the performance of the RTX 4090. Even the so-called ‘entry-level’ RTX 5070 reportedly matches the RTX 4090’s gaming prowess, thanks to Nvidia’s latest DLSS tech that uses AI to render and generate frames on the fly.
Meanwhile, on the road to automation, Huang underscored Nvidia’s automotive ambitions. Industry heavyweights Toyota, Continental and Aurora are using the company’s suite of automotive technologies to power everything from advanced driver assistance to full-on autonomous driving capabilities. “The [autonomous vehicle] revolution has arrived,” Huang said. “I predict that this will likely be the first multi-trillion-dollar robotics industry.”
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Physical AI: when robots understand the world
Looking beyond PCs and cars, Huang introduced the concept of physical AI, underpinned by the Cosmos World Foundation Model. This is about teaching robots the laws of physics so they can handle real-world tasks with grace and intuition. “What if, instead of PDFs, it’s your surroundings? And what if, instead of a prompt, it’s a request – ‘Go ahead and pick up that box and bring it back’? And instead of producing text, it produces actions,” Huang said.
He also highlighted Isaac GROOT Blueprint, which uses Apple’s Vision Pro headset to train humanoid robots in virtual scenarios. Together, these tools could accelerate the rise of autonomous machines in manufacturing, logistics and beyond.
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A revolution in real time
The night ended with Huang’s bold vision: a future where human employees and AI agents work side by side and where virtually every industry – from gaming to automotive – will be reshaped by AI. But while the crowd left energized (and investors clearly approved, if that 3% stock jump is anything to go by), there’s no denying the white-hot pace of this transformation could leave some uneasy. How will it change workplaces, job descriptions and entire business models?
Nevertheless, the sense of excitement in the Michelob Ultra Arena was electric and Huang’s message was clear: the AI revolution is here and it’s accelerating faster than anyone ever expected. Whether that’s exhilarating or a little daunting – or both – there’s no sign Nvidia is taking its foot off the gas anytime soon.