Orlando Wood from System 1 explains why there’s no ad business without show business
In this episode, Alastair Duncan sits down with Orlando Wood, Chief Innovation Officer of System 1 and author of ‘Look Out’ and ‘Lemon’ and Paul Simonet of Experience is Everything pivot the lens from media efficiency to the showmanship and artistry needed to engage with consumers better.
A series of conversations to turn the industry around, hosted by Alastair Duncan for The Drum. As brands find it harder to gain attention and consumers can find stuff out by asking AI, how we can rebuild trust in the industry? How can advertising be saved?
