All Media is Commerce Media
and Commerce Media For Drummies
As commerce logic moves upstream, the old divide between brand and performance begins to break. Episode two examines how accountability is reshaping TV, digital and emerging screens.
A three-part documentary exploring how commerce thinking is reshaping media – from retail and TV to creators and the physical world – featuring leaders from Mastercard, Walmart, PayPal, Circana, MetaRouter, Ibotta, SMG and more.
