Re-imagining the store: in-store media as retail’s next big channel
Retail media may be booming online, but the next frontier is happening where 85% of sales still occur: in-store. Savvy brands are waking up to the fact that the store isn’t just a point of sale – it’s a full-funnel media channel with unmatched reach, attention, and now, performance.
In this Tech Talk, Grocery TV CEO and co-founder Marlow Nickell unpacks why physical retail is being reimagined as a dynamic, data-rich media environment. From tapping into regional retail networks at national scale, to capturing shopper attention in high-dwell zones, to tying campaigns to outcomes – this is where retail media meets real-world results. With digital-grade measurement now available in-store, is it becoming one of marketing’s most accountable, high-performing channels?
