The Drum has launched its first-ever Commerce Media Awards, a global celebration of excellence in one of marketing’s fastest-growing arenas.
The Drum has unveiled the first-ever Commerce Media Awards, a global program created to celebrate best-in-class work in one of the most dynamic and fast-growing corners of modern marketing. The awards are now open for entries, inviting brands, retailers, marketplaces, agencies, platforms and technology partners to showcase the ideas and innovation shaping the future of commerce media.
The program covers the full breadth of the emerging commerce media landscape, spanning retail media excellence, measurement breakthroughs, creative impact, full-funnel commerce strategy, data innovation, marketplace performance, and new forms of brand building through commerce. You can explore the full category list and enter on the new Commerce Media Awards website.
To underscore the ambition of the new awards, Diageo’s global retail media lead, Roger Dunn, will serve as the inaugural president of the jury. Dunn is one of the most respected figures in retail and commerce media, bringing deep experience across advertiser, agency, adtech and consultancy roles.
Advertisement
At Diageo, he oversees the company’s global retail media program across more than 200 brands in over 180 countries, including Guinness, Baileys, Johnnie Walker, Don Julio, Captain Morgan, Tanqueray, Gordon’s, Smirnoff, and Bundaberg.
Previously, he helped shape the sector’s growth through senior roles at CitrusAd and Criteo and by founding GroupM Commerce. As well as a host of awards, Dunn’s influential thought leadership has also earned him LinkedIn ‘Top Voice’ status.
The first Commerce Media Honors Ceremony show will take place in Miami in April, bringing the global commerce media community together for a new flagship moment on the industry calendar. Final details will be announced soon.
The new awards form part of The Drum’s expanding investment in commerce media as one of the defining frontiers of modern marketing. This includes a dedicated Commerce Media month on thedrum.com in January and increased editorial focus led by retail media correspondent Kiri Masters. The Drum is committed to becoming the global platform for news, insight, inspiration, and celebration across the commerce media ecosystem.
The Commerce Media Awards will spotlight the people, partnerships, platforms, and ideas transforming how the world shops and redefining how brands build value in a rapidly evolving marketplace.
Entries are open now. Join us in celebrating the work shaping the future of commerce media.