From ‘1984’ to ‘Wassup?’, The Drum has compiled a definitive list of Super Bowl advertising icons and now it’s up to you to decide which one deserves the title of the greatest Super Bowl ad of all time.
With Super Bowl LX around the corner, brands are once again preparing to unveil their biggest, boldest and most talked-about ads of the year. But long after the final whistle blows, it’s often the commercials that linger in our memory.
For brands, it’s a huge opportunity to create viral moments that extend beyond the realm of sports, the kind of work that embeds itself in pop culture for decades. But which ad truly stands above the rest? That’s the question The Drum is putting to you, our readers.
We’ve curated a list of the 50 most influential, entertaining and unforgettable Super Bowl ads ever made, spanning emotional storytelling, cultural moments and pure absurdity, and now it’s time to vote.
The list features some of the most iconic campaigns in advertising history, from Apple’s genre-defining ‘1984’ to Coca-Cola’s ‘Mean Joe Greene.’ Budweiser appears multiple times, with classics including ‘Wassup?,’ ‘Brotherhood,’ ‘Puppy Love’ and ‘Budweiser Frogs.’
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Automotive storytelling shines through with Chrysler’s ‘Born of Fire,’ Ram Trucks’ ‘Farmer,’ Jeep’s ‘Groundhog Day’ and Volkswagen’s unforgettable ‘The Force.’ Nike makes its mark with ‘So Win’ and ‘Hare Jordan,’ while tech and digital culture are represented by Google’s ‘Parisian Love,’ Coinbase’s bold ‘QR Code’ and Reddit’s ‘Wow, This Actually Worked.’
From laugh-out-loud absurdity, such as Mountain Dew’s ‘Puppy Monkey Baby,’ Doritos’ ‘Pug Attack’ and EDS’s ‘Cat Herder’ to smart brand subversion like Tide’s ‘It’s a Tide Ad’ and Oreo’s blackout-era ‘Dunk in the Dark,’ the list spans every tone the Super Bowl stage demands.
This is your chance to shape the ultimate Super Bowl advertising hall of fame. Vote for the ad that best represents creativity, cultural impact and pure Super Bowl magic – and help decide which campaign is the greatest Super Bowl ad of all time.
Cast your vote now and help crown the best Super Bowl ad ever.