Sports Marketing

Sports marketing focuses on the promotion of sports events and teams, as well as the promotion of other products and services through sporting events and sports teams.

We dive into the marketing tactics that keep the world’s biggest sports organizations on top of their game and the strategies that bring brands the most awareness and best ROI.

New

2 min read
Oakley Meta debuts performance AI glasses on Super Bowl stage
Amy Houston ,
Senior Reporter ,
The Drum

New

8 min read
Top creatives on the Super Bowl ads that defined the game
Amy Houston ,
Senior Reporter ,
The Drum

4 days ago

2 min read
Dove returns to the Super Bowl with body-confidence message
Amy Houston ,
Senior Reporter ,
The Drum

4 days ago

2 min read
Why E-Trade’s ‘Monkey’ is still the only Super Bowl ad that matters
Andrew Hunter ,
Executive creative director

5 days ago

4 min read
Why the 2026 World Cup will be won on the TV home screen, not during the game
Margo Waldrop ,
Content Writer ,
The Drum

5 days ago

3 min read
How brands can win at the World Cup 2026 without a World Cup-sized budget
Amy Houston ,
Senior Reporter ,
The Drum

5 days ago

3 min read
Columbia Sportswear tests ‘engineered for whatever’ with bear poop beer
Margo Waldrop ,
Content Writer ,
The Drum

27 Jan 2026

2 min read
‘The 2026 World Cup won’t be won by sponsors – it’ll be won in the moments’
Maria Greaves ,
Assistant editor - branded content ,
The Drum

27 Jan 2026

2 min read
Did Super Bowl advertising peak at ‘Puppy Monkey Baby’?
Imogen Tazzyman ,
Executive creative director ,
McCann Manchester

Explore more content

Agencies Awards Case Studies B2B Buyer's Guides for Drummies Commerce Media Creative Marketing Media Technology