Sports Marketing

Sports marketing focuses on the promotion of sports events and teams, as well as the promotion of other products and services through sporting events and sports teams.

We dive into the marketing tactics that keep the world’s biggest sports organizations on top of their game and the strategies that bring brands the most awareness and best ROI.

26 Jan 2026

1 min read
Ad of the Day: BBC Creative embraces fire in Winter Olympics stop-motion epic
Amy Houston ,
Senior Reporter ,
The Drum

22 Jan 2026

5 min read
Is Budweiser’s ‘Whassup?’ the best Super Bowl ad ever?
Pete Martin ,
Director ,
Always Be Content

22 Jan 2026

2 min read
The Super Bowl advertising hall of fame: vote for the all-time best
Amy Houston ,
Senior Reporter ,
The Drum

21 Jan 2026

2 min read
Ad of the Day: Hershey’s returns to brand advertising with Winter Olympics campaign
Amy Houston ,
Senior Reporter ,
The Drum

15 Jan 2026

7 min read
Super Bowl LX ad lineup: the advertisers confirmed so far
Amy Houston ,
Senior Reporter ,
The Drum

07 Jan 2026

4 min read
In a year of big-ticket events, consumers will remember the brands that show up
Enza Chiodi ,
US chief client officer ,
Talon

18 Dec 2025

6 min read
New rules of the game: 3 ways to score the 2026 World Cup marketing opportunity
Maria Greaves ,
Assistant editor - branded content

17 Dec 2025

16 min read
Surrey Cricket’s Adrian Wells: ‘Sport a safe space to try things out and grow fast’
Tim Healey ,
Founder

09 Dec 2025

6 min read
Lowering the bar to entry: how sports can attract non-endemic advertisers
Dan Conti ,
Head of Sports Marketing ,
PMG

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