Sports Marketing

Sports marketing focuses on the promotion of sports events and teams, as well as the promotion of other products and services through sporting events and sports teams.

We dive into the marketing tactics that keep the world’s biggest sports organizations on top of their game and the strategies that bring brands the most awareness and best ROI.

09 Dec 2025

6 min read
Lowering the bar to entry: how sports can attract non-endemic advertisers
Dan Conti ,
Head of Sports Marketing ,
PMG

09 Dec 2025

9 min read
‘Get ready with me’: how beauty brands can win in sport
Elizabeth Walsh ,
Lead Consultant ,
Two Circles

06 Dec 2025

3 min read
Judge of the Day: Amit Patel maps the future of experiential
Margo Waldrop ,
Content Writer ,
The Drum

02 Dec 2025

5 min read
Utilita’s CMO bets on soccer as ‘still the best value in marketing’
Jenni Baker ,
Senior Editor ,
The Drum

25 Nov 2025

6 min read
Sky Sports’ Halo failed because the wrong people had power
Nishma Robb ,
Co-Founder of HERA Media

25 Nov 2025

2 min read
‘You don’t have to be a big sponsor to make a big play in sports marketing’
Maria Greaves ,
Assistant editor - branded content

20 Nov 2025

4 min read
Nike v Adidas: are we about to see a creative uptick?
Gerry Farrell ,
Creative fixer and co-founder

18 Nov 2025

3 min read
CeraVe breaks the internet (and the fourth wall) with its NBA debut
Margo Waldrop ,
Content Writer ,
The Drum

17 Nov 2025

6 min read
More brands are creating football shirts. Is this the right fit?
James Bird ,
Editor-in-Chief at Mundial

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