When content becomes commerce

Why Gaming Is the Future of Brand Engagement

At CES, Xbox Media Solutions reflects on gaming’s evolution into a cultural platform. As gaming reaches 80% of the population, the opportunity for brands lies in authentic, rewarding partnerships - built around passion, context, and play, not interruption.

8 mins

Why the Agencies of 2026 Will Scale on Resilience, Not Headcount

As agencies look leaner on the surface, their real advantage will lie beneath: modern operational infrastructure. Heather Chevalley explores how automation, AI-assisted decision making, and technical orchestration are redefining scalability, agility, and creative impact in the agency model of the future.

4 mins

Consumer-Brand Exchange in the Age of Real-Time AI

As AI moves from experimentation to real-world adoption, brands must earn attention, trust, and data through meaningful, immersive experiences. In this CES session, Jordan Cuddy explores how participatory, real-time brand moments are redefining consumer value exchange and unlocking smarter creativity and growth for 2026 and beyond.

8 mins

From Awareness to Action: How AI Is Changing Media’s Role in Buying Decisions

AI, platform shifts, and mounting performance pressure are pushing brands to rethink how media drives not just awareness - but real buying decisions. In this CES conversation, Linda Cronin shares what she’s hearing from major clients right now, the most important developments emerging from CES, and how AI is transforming media investment, demand prediction, and purchase influence

5 mins

Performance is the currency of commerce media

Commerce media is reshaping advertising — and performance is the new currency. This episode explores why measurable outcomes, smarter data and closer retailer-brand collaboration are driving the next wave of growth.

8 mins