Every year, thousands of creatives wait expectantly to see whether their campaigns will be selected for a Lion, a Drum, a Spike or a Pencil. While the winners celebrate in style at some of the world’s best festivals or shows, our research team gets to work compiling The World Creative Rankings, the definitive guide to the people, companies and campaigns that win big.

The Drum believes creativity has no boundaries, so no less than 22 different competitions were reviewed from 2024. The final rankings are formed by combining the results from these shows to create our definitive lists of the most awarded people, companies and campaigns. Winning any of these prestigious awards alone is worth celebrating, but when you, your work or your company feature in the rankings, it marks another major moment in many creative careers.

For more information about these rankings and the rolling research, read on.