Area 23, an IPG Health Company, took home the Grand Prix for its work for Instituto Melanoma Brasil. The agency also landed gongs in the ‘Big Thinking,’ ‘Gamification for Social Impact’ and ‘Data & Insight’ categories.
As part of The Drum’s annual Awards Festival, today we celebrated The Drum Awards for Social Purpose. If you missed the show, you can watch it on-demand now on The Drum TV.
Taking home the top prize, the Grand Prix, is The Unnoticed Sponsorship, a campaign created by Area 23, an IPG Health Company, for Instituto Melanoma Brasil.
The work leveraged Brazil’s football culture to highlight melanoma, embedding a mole on Botafogo’s jerseys, in the position where melanoma often appears, turning three months of unnoticed exposure into a powerful national revelation.
You can read the case study here.
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Tanja Grubner, global brand and innovation director at Essity, chaired the awards, alongside Bindi R. Patel, senior manager of diversity, equity, inclusion, and accessibility at The Metropolitan Museum of Art, who acted as vice-chair. They oversaw a panel of judges which included representatives from Ben & Jerry’s, Google, Indeed and Uefa.
You can read the full list of winners below and read the stories behind the winning work on our Case Studies hub.
Gold: The Unnoticed Sponsorship by Area 23, an IPG Health Company for Instituto Melanoma Brasil
Gold: Sanjeevani: United Against Cancer by Network18 Media & Investments for Federal Bank Hormis Memorial Foundation
Silver: Tecno #ToneProud: See Every Skin Tone by Tenco Mobile.
Bronze: Craig David Brings it Home by Shelter
Bronze: Zip Code Exam by Area 23, an IPG Health Company for Equality Health Foundation
Bronze: The Ben & Jerry’s Little Banned Book Library by DCX Growth Accelerator for Ben & Jerry's
Gold: Get Trained, Save Lives! by Uefa & ERC
Silver: Be Body Aware by 23Red for NHS
Bronze: When The Worlds of Intimate Health (Canesten) & Beauty (MUA) Collide to Drive Change for Bayer Consumer Health by Canesten
Gold: Peter Klomp: A Transformative Force for Social Change by Uefa
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Gold: Ban This Profile by Edelman for Ampara
Silver: Girls can do anything: Girlguiding’s campaign to challenge AI bias by Girlguiding
Bronze: The Painathon by Fold7 for Women’s Health Hope
Gold: The Clean Earth Challenge: Turning Small Actions into a Global Movement by Johnson Outdoors
Silver: Your New Hospice Appeal by Black Bear Creative for Phyllis Tuckwell Hospice
Bronze: We Are Warriors, Take the Crown by R/GA for We Are Warriors
Silver: CanesMeno: Changing the Social Menopause Conversation by Bayer Consumer Health for Canesten
Gold: Empowering Rural and Tribal Futures: Education as the Cornerstone of Opportunity by Quest Global
Silver: Liming with Gran by Ketchum UK for Genomics England and University of Cambridge
Bronze: How to Deliver Empowering Rail Safety Education for Young People by We. Communications Social Impact Team for Network Rail
Bronze: Canesten’s ‘The Truth, Undressed’: Achieving Policy Wins For Intimate Health Education by Bayer Consumer Health - Canesten
Gold: The Great Unwaste, Reducing Australian Household Waste by 21% by 2030 by Hopeful Monsters for End Food Waste Australia
Silver: The Bottom Line by Blue Marine Foundation
Bronze: Back Home Joystick by FIFCO Imperial
Bronze: My Water Footprint: Empowering customers to see their impact and save our streams by Affinity Water
Gold: Beyond Boundaries by DP World by George P. Johnson for DP World
Silver: Inner Drive by inDrive
Bronze: Broken Baubles by The Romans for B&Q x Shelter
Bronze: Sensory Overload by Publics LeOne for Haleon
Gold: Overcooked Live – culinary chaos that granted life-changing wishes for critically ill children! by Arena Media UK for Make-A-Wish UK
Silver: The People’s Manifesto by Shelter
Bronze: Cats Protection - Here for every cat's journey by JAA Media for Cats Protection
Silver: Autism Rocks by Area 23, an IPG Health Company for Eurofarma/Unicorns & Unicorns/Cherab Foundation
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Gold: Liming with Gran by Ketchum UK for Genomics England and University of Cambridge
Silver: Life's Supermart by Plus Collaboratives for Central Provident Fund Board (CPFB)
Bronze: How a public-awareness campaign encouraged young people to stay Switched On to rail safety by We Communications Social Impact Team for Network Rail
Gold: Bebeclub AI Poop Tracker Eyden Indonesia (Part of Volare) by Danone Specialized Nutrition Indonesia for Bebeclub
Silver: Bupa - Need a Lift? Driving conversations where men can open up by Coolr for Bupa
Gold: Doors of Opportunity by Fuse Create for Soles4Souls
Silver: ‘This Is Hospice Care’, a National Hospice Legacy Campaign by RAW London & Stand for Hospice UK
Bronze: Zip Code Exam by Area 23, an IPG Health Company for Equality Health Foundation
Gold: Breaking the Silence: Exposing Gambling in Philippine Digital Wallets by Individual - Private Advocate
Silver: Canesten’s ‘The Truth, Undressed’: Achieving Policy Wins For Intimate Health by Education Bayer Consumer Health - Canesten
Bronze: Inner Drive by inDrive
Gold: The Unburied Casket by Edelman for Women For Change
Gold: Climate Justice: Taxing Luxury Travel by Eleven for Oxfam
Silver: Verified for Climate by Purpose
Silver: Leading Sustainable Change for Pakistan - Fatima Fertilizer in partnership with UNDP by Sarsabz Fertilizer / Fatima Fertilizer
Gold: From Data to Life-Saving Donations by OmniGOV at MG OMD for NHS Blood & Transplant
Silver: Zip Code Exam by Area 23, an IPG Health Company for Equality Health Foundation
Gold Ban This Profile by Edelman for Ampara
Gold: Back Home by Joystick, Fifco Imperial
Silver: Reducing emissions and delivering business outcomes with Carbon Limiting Intelligent Media Activation Technology by Indeed
Gold: Kyikatêjê by Area 23, an IPG Health Company for Gavião Kyikatêjê FC
Gold: Choose Play Every Day by Southpaw for Unicef
Silver: The Hungry Games by The Romans for Trussell
Silver: Tecno #ToneProud: Stories in Every Shade by Tecno Mobile
Bronze: Inner Drive by inDrive
Bronze: The Trial by Klick Health for All* In Action Fund
Bronze: Cracked by Area 23, an IPG Health Company for Mercy for Animals
Gold: Upside Down by Hey Honey for Union International Cancer Control (UICC)
Silver: Salam Kissan, a Tribute to the farmers of Pakistan (TikTok) by Sarsabz Fertilizer / Fatima Fertilizer
Gold: The Unnoticed Sponsorship by Area 23, an IPG Health Company for Instituto Melanoma Brasil
Silver: Tell Your GP Instead by Talon, Beyond, Nice and Serious & Claremont for Bowel Cancer UK
Silver: Small Talk Saves Lives - Phase 8 by23red Network Rail
Bronze Liming with Gran by Ketchum UK for Genomics England and University of Cambridge
Bronze Good Shit by Samy for Peta