From Booking to Brand: Inside Expedia Group’s Media Evolution

Media that moves and Advertising & Media

Sponsored by
In this episode, The Drum’s Kiri Masters speaks with Angelique Miller from Expedia Group Advertising about what it really means to operate as the world’s travel media network. The conversation explores Expedia Group’s unique advantage in retail media, how expanding offsite capabilities unlocks new ways for brands to reach travelers across the wider media ecosystem, and how first-party travel data supports more connected, full-funnel campaigns.
Share Episode

Presenters and Guests

Kiri Masters

The Drum, Commerce Media columnist

Angelique Miller

Expedia Group, Vice President, E Studio at Expedia Group Advertising
Presenters and Guests
About the show

More Episodes

From discomfort to breakthroughs: reflections from VibeSprint

In this episode, The Drum's Jenni Baker chats with Laurel Burton, CEO of Instrument, Kevin Croxton, VP of sales at Lightricks, and Skylar Jessen, senior strategist at Instrument, about what happened when teams had 48 hours, no decks, and unfamiliar collaborators to create breakthrough work. They break down five reflections from VibeSprint, from the power of productive discomfort to why agencies must embrace possibility over polish and how AI frees makers to focus on pure creative impact.

19 mins

Shaping the future of traveler commerce

Air travel is no longer just about getting from A to B – it’s becoming one of the most powerful stages for brand engagement. In this episode of Media that Moves at Advertising Week New York, we sit down with Khatidja Ajania, global director of strategic partnerships at United Airlines to explore how Kinective Media, the world’s first traveler media network is creating meaningful, personalized moments across the journey and building commerce opportunities that enhance the travel experience for a future where travel, content and commerce move seamlessly together.

8 mins

Powering e-commerce growth with trust, relevance, and results

In this episode, The Drum's Jenni Baker speaks with Ashley Firmstone, senior vice president at Rokt Ads. Firmstone unpacks how Rokt is redefining ecommerce advertising by making offers feel native rather than disruptive, why their closed network prioritizes trust and transparency, and how AI-driven personalization delivers downstream outcomes - not just clicks - for brands looking to reach high-intent consumers.

Scaling channels with smooth operations

In this episode, The Drum's senior editor of branded content Jenni Baker speaks with Andy MacLeay, VP of engagement and channels at Fluency. MacLeay unpacks how advertisers can bridge walled gardens and the open web through intelligent automation, why a single source of truth matters when scaling new channels, and how to cut through AI noise to drive real operational efficiency.

You are what you buy: Non-endemic brands and retail data

Kiri Masters from The Drum interviews Jenny Holleran, VP at Kroger Precision Marketing, and Beth Nussbaum Gross, global commerce media partnerships lead at Yahoo DSP, about retail media's expansion beyond CPG and grocery. Using a Chevy EV campaign as proof, they explain how Kroger's partnership with DSPs like Yahoo makes grocery purchase data accessible for non-endemic advertisers, revealing how basket signals - from fuel purchases to organic products - deliver precision targeting, extended reach, and lifestyle insights that demographics can't match.

3 more episodes +

Unlocking the power of neuro-contextual advertising

Advertising works best when it connects with people in the right moment – and in the right mindset. In this episode of Media that Moves at Advertising Week New York, Seedtag’s global CRO Brian Danzis shares how its neuro-contextual AI is helping brands go beyond targeting and into true resonance, pairing context with emotion to drive deeper impact. We also explore Seedtag’s rapid growth in North America, its global ambitions, and the innovations shaping the next chapter of contextual advertising.

The new currency of clarity with Circana

In this episode, The Drum’s commerce media columnist Kiri Masters speaks with Cara Pratt, president of global retail and media at Circana, about how marketers can bring more speed, confidence, and accountability to their investments. Pratt unpacks how Circana is setting new standards for measurement and how its new Liquid Mix platform gives brands the power to model, plan, and act in hours - not months.

An AI Mirakl for retail media

In this episode, The Drum’s commerce media columnist Kiri Masters chats with Anne Hallock, VP of sales at Mirakl, about how Mirakl Ads is helping small and mid-sized advertisers take the complexity out of retail media. Hallock explains how the platform’s built-in AI streamlines campaign setup, drives stronger performance, and helps brands grow across marketplaces with ease.

Popular To Watch

New

Predictions 2026

Edelman’s tipping points for 2026

Predictions 2026

Awards Connect: Judges, winners and what it takes to win in 2026

Predictions 2026

Rory Sutherland: Predictions for 2026

Predictions 2026

Social media in 2026: from reach to real relationships

Predictions 2026

Tom Goodwin: Predictions for 2026

Predictions 2026

Sian Conway-Wood on consumer behavior in 2026

Series From The Drum

Where outcomes are the expectation

The Drum @ CES

The connected future of marketing

The ideas and innovators transforming modern marketing

Showing life beyond London through mindset, movement & money

B2B marketing decoded

Slow the F*ck Down

Refresh, reset and grow

Innovation in motion

Sharp takes and smart moves on programmatic’s new frontiers