From discomfort to breakthroughs: reflections from VibeSprint

Media that moves and Marketing | Oct 28, 2025

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In this episode, The Drum's Jenni Baker chats with Laurel Burton, CEO of Instrument, Kevin Croxton, VP of sales at Lightricks, and Skylar Jessen, senior strategist at Instrument, about what happened when teams had 48 hours, no decks, and unfamiliar collaborators to create breakthrough work. They break down five reflections from VibeSprint, from the power of productive discomfort to why agencies must embrace possibility over polish and how AI frees makers to focus on pure creative impact.
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Presenters and Guests

Skylar Jessen

Instrument, Senior Product Strategist

Laurel Burton

Instrument, CEO

Kevin Croxton

Lightricks, VP of Sales
Presenters and Guests
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